The wriggle and the Embryo chair paper

The wriggle and the Embryo chair

Idea of ‘smartness’ of the object that is manufactured in order to entertain and for look, are absolutely superseded; as an outcome style has exhausted power and communicative capacity. Style is aged; the idea of fashion is old (Pile, 2005).

Style has concentration on bodily characteristics- appearance- while design examines our personal globe: the residence, the deepest ideas and requirements of the public. This is what the public has interest in presently. It is due to these factors that Gehry made ‘Wriggle’ chair and Marc made ‘Embryo’ chair. Gehry produced chair that had twofold loop support and all were made from one unbroken twisted strip (Polster, 2006).

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The other special chair is Embryo chair

It was made by Marc in 1988. It is a remarkable tri-legged loll chair that has tender lessened center. It is a design where the rear legs are attached and is perpendicular to the chair front. All the legs are steel that are chromed and upholstery is prepared of polyurethane that is moulded. Most of the designs are in various colors.


‘Wriggle’ chair was prepared in 1972 by Gehry. Gehry chair was made from a material that had very many layers and the layers were glued and made of corrugated cardboard. The chair as well has three coils. The figure below shows a sample of the chair (Wilhide, 2000).

In mind, the two architectures had markets which they targeted. In the production of ‘Wriggle’ chair, Gehry must have had a target in the local and global markets. The chair has market and this can be confirmed from its availability. It has been made that in ordering for the chair, it can as well be done through the net (Pile, 2005).

He competed with other architectures that were also producing chairs in United States and other countries.  On the other side, ‘Embryo’ has also gained familiarity in the international markets. This can be considered as one common tie between the two chairs.

They have clients both in the local and international Markets. Since Marc has worked in numerous countries like Italy, Britain Japan, and France; the promotion of his chair has not been a night mare. He too like Gehry has advertised through the internet to cover greater area and attract more customers (Pile, 2005).  Early days must have made the two chairs to be typical.

Not only was it appearing wonderful, but ‘Wriggle’ chair must have also been very strong due to the corrugated cardboard. These cardboards were facing various directions.

Even though it appears like the cardboards are uncomplicated, they are firm and stable. This must-have attracted the local people due to its beautiful appearance (Otieno, 2002).

This must have made it typical during those days. It was unique among other chairs. Many designs in those days were made of plastics. The reception of corrugated wriggle chair must have had a greater impact. It had a different attractive shape and design. It consisted of sidechair that had layers made of grooved cardboard, the whole chair was also corrugated.

The syles and designs of the chairs

To some people the chairs must have not been typical. The chairs were comparatively expensive than other local ones. And this remains to date. Though they had unique styles and designs, there must have been past designers/designs that had influence on their design.

It is through observation that they came up with the versions that they made. All the local furniture and other related goods had impact on their designs. They designed as per the customer satisfaction. More impact is experienced later.

The design was influenced later by latter furniture. A good example can be Kenvo who participated in making many wooden strips later in 1991. It must have been a unique invention. Its design differed from other designs and even its appearance was exceptional in a way. It is exemplified its nonfigurative, sculptural character and hence provided a significant ways of representation of the aesthetic of architect (Emery, 1988).

‘Wriggle’ chair also mentions the pioneering aesthetic design of the ’60s and even later after. Other architectures like Lassu, Sedia Spartziale, and even Seggion Da Panzo who produced other types of chairs must have had influence on the production of Embryo chair and ‘Wriggle’ chair. They made sure that they produced totally different design from theirs. The following are examples of the chairs that were competing for the two chairs (Otieno, 2002).

Model Seggion Da Panzo (1980)

Model of Lassu chair (1974)

Sedia Spartziale chair (1975)

 Wriggle chair must have a wide aesthetic appeal at the first time that it appeared in the market. It was very unique due to its structure and composition. Gehry had developed it from a material that had very many layers and the layers were glued and made of corrugated cardboard (Ochieng, 2006). It is due to the uniqueness and good style that he started becoming fame and spread as the products obtained market both in the local and international. Gehry started to obtain world acknowledgment later following the production of ‘Wriggle’ chair.

This indicates higher perception of the chair by the public. He had given a fresh and aesthetical worth to cardboards. Not only is ‘Embryo’ chair simple but, it is also attractive. It must have had a good aesthetic appeal. It is soft and simple to carry.

At that time, the technology was still low and this enhanced their perceptions. Similarities occur on how the two chairs were received by people. People like modernity and new things (Emery, 1988). This offers the customer to choose among the most desirable color. Modern architecture and modern fashion can do better. The perception of “Embryo’ chair must have been lower than the perception on “Wriggle’. Before it was produced, there were some introducers who had filled the gap, though the perception was still high (Emery, 1988).

There is one noted difference that took place at the time the two chairs were introduced into the market; ‘Wriggle’ was earlier than ‘Embryo’. The public were too reluctant to the change. During the dusk of170, when there was oil crisis, people developed desire for cheap and light things hence ‘Wriggle’ chair.

The types of the material from which it is made and its coloration matches the chronological Vitra Museum. The content of ‘Wriggle” chair has not changed even though it has become a museum item. Technology has never has impact on the two chairs they remain the same and still marketable over that time. This can be evident from the museums.

It has remained as one of the designs that people love most. It is strong and long-lasting. The museum has given Marc and Gehry necessary support and it is through the museum that the marketing has been enhanced (Dunas, 1996).


Dunas, P. et al (1996) 100 Masterpieces from the Vitra Design Museum Collection: The

Museum, Publisher.

Emery, M. (1988) Furniture by architects: international masterpieces of twentieth-

Century design and where to buy them: H.N. Abrams, Publisher.


Ochieng, J. (2006) Preservation of our skills: Oxford University, Ruder Publishers.


Otieno, P. (2002) Modern aesthetic designs: Reruyo Publishers


Pile, F. (2005) A history of interior design: Laurence King Publishing Publisher.

Polster, B. (2006) The AZ of modern design: University of Michigan. Merrell Publisher

Wilhide, E. (2000) Living with modern classics: the chair: University of Minnesota,

Watson-Guptill Publications Publisher.


Xenon, T. (2001) Modern and old chairs: Oxford University, Ruder Publishers.

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