Why Nike Needs to Cut Colin Kaepernick
Nikeâ€™s decision to tap into â€œwoke cultureâ€ and turn the out of work former NFL quarter Colin Kaepernick into a brand ambassador has been a controversial one since the sportswear company launched its Colin ad campaign in 2018. Nike needs to change the way it approaches its consumer base in America while simultaneously addressing the supply chain issues that have arisen as a result of COVID-19, which has caused major production problems for Nike in Asia. While Nike has been active in promoting the ultimate Trump antagonist in Colin Kaepernick, it is now time to bury the hatch and put America first but cutting ties with Kaepernick and opening up production in the US so as to 1) bring manufacturing back to America and solve the supply chain problems caused by the virus, and 2) to help put Americans back to work so that American consumers can get back to doing what they do best, which is buying. There may be resistance to change within Nike if this plan were to be implemented, so Kotterâ€™s 8-Step model should be used to address and prevent potential resistance.
Table of Contents
Executive Summary 1
Literature Review 3
Application of the Theory to the Organization in Question 4
Bibliography and References 9
Change management is about managing people and their reactions to change (Cameron & Green, 2015). However, the need for change is typically related to business issues and not necessarily to people. Thus for a company such as Nike to manage change internally it has to be able to cross that divide between business and people to make sure every stakeholder is on board with the change and that people are respected for their thoughts and feelings.
The problem that Nike faces today is twofold: 1) its use of Colin Kaepernick as an activist frontman for the brand has alienated conservative consumers; 2) its use of offshore labor has caused production nightmares now that COVID-19 has put nations in lockdown mode for the foreseeable future. Nike faces the problem of a dwindling consumer base in the US and a dwindling store of products. The solution is to bring jobs back to America and put laid-off Americans back to work so that they can go out and consume Nike products, which they will gladly do after seeing an about-face on Nikeâ€™s part.
This change is needed because the coronavirus has had a devastating effect on supply chains over the past three months since the outbreak of COVID-19 that started in China became a pandemic around the world. The current situation is untenable for companies like Nike that rely upon overseas labor for materials and production. It is understandable that some changes needed to be made for the foreseeable future as nations go into lockdown. But this is not a sustainable plan or strategy for companies that need laborers and supply chains. To maintain the livelihood of the nation at the same time that people are protected, changes need to be made. Transportation may be halted altogether in the coming months and years, which means Nike will need to ask major questions about how it plans to provide its products. The old way of relying on overseas labor or goods made overseas may have to come to an end. The US has been offshoring jobs for decades. Is it perhaps time for all jobs to return to the domestic labor market? Is it perhaps time for nations to become more isolationist in terms of transport? Perhaps a solution can be arrived at that will not require all transportation to grind to a haltâ€”but how transports are thought of is something that should be discussed more openly, whether this involves disinfecting all shipments or using a rigorous testing method on all goods and personnel. The question isâ€”what will be the costs and who will be willing to bear them? For Nike, the big change that has to be made is this: it must bring back labor to the US, and if it does the company will be hailed a hero for bringing jobs back to America at a time when millions of Americans are applying for unemployment as a result of the nation going into lockdown.
Managing change is not an easy process and it requires change managers to know their people so that they can foresee issues and stop problems from arising before they actually do. One of the ways to manage change is to monitor change. One mechanism for monitoring change is to have managers self-reporting progress every week using the Agile method, which is a highly effective method of working among managers where the goals are acknowledged and the progress made discussed daily (Balaji & Murugaiyan, 2012; Boehm, 2002; Boehm, 2007; Fernandez & Fernandez, 2008). Progress among social media Influencers should also be taken into consideration by looking at followers, who is clicking, and where traffic is coming from as this will show how well Nikeâ€™s new direction is gaining traction with the American public (Freberg, Graham, McGaughey & Freberg, 2011).
Managing resistance to change is another important aspect that has to be considered. Change management requires that managers implement the proper change management method. The one that will work best for Nike in this situation is the change management model developed by Kotter (2012). Kotter (2012) shows that change is best managed when managers involve employees in the change management process and obtain feedback from stakeholders. By inviting feedback from stakeholders, the stakeholders feel that they are part of the change management process and that their opinion matters and is important to managers. They feel valued which makes them drop their resistance to change and embrace the change. Managers can then go on to celebrate small victories and thus cement the changes so that it becomes the new norm and no one questions it from that point on (Kotter, 2012).
Application of the Theory to the Organization in Question
Kotterâ€™s (2012) 8-Step change management model is one of the best change management models in use today. It is so helpful because it foresees the potential for problems and resistance and provides the solution through preventive maintenance. Prevention of resistance is literally written into the model. The 8 steps of the Kotter model are:
1) Create a sense of urgency
2) Create a guiding coalition
3) Create a vision for change
4) Communicate the vision
5) Remove obstacles
6) Create short-term wins
7) Consolidate improvements
8) Anchor the changes
This model works because it shows exactly what needs to be done and why. It identifies the drivers of change and encourages the manager to build a sense of urgency around them so that stakeholders buy into the need for change. It is not about pushing change on others but rather getting others to begin calling for change themselves. In this case, with the COVID-19 pandemic spreading chaos and crisis and supply chains being wrecked, products going unproduced and Americans being laid off, there is obviously a need for change, but who has the solution? Nike could step forward with the solution in a big way and help President Trump make good on a promise that he has been making since inaugurationâ€”i.e., to bring jobs back home to America.
Globalization is a driver here because it affects everything: from the supply chain to markets to recruiting workers, globalization is impactful. Companies around the world are now in competition with one another. But the three critical factors for succeeding in the business environment are 1) the ability to embrace change and to adapt, 2) the ability to be creative an innovative, and 3) the ability to be world-class, which means having egalitarian principles and a strong consumer focus. Nike has recently rubbed its conservative consumers the wrong way by picking the anti-Trump activist Colin Kaepernick for a spokesman and to be the face of the brand. Bringing back jobs to America at a time when that is needed would be a huge boost for the companyâ€™s brand appeal and a first step at winning back those conservative consumers who literally burned their Nike gear and posted the videos on social media when Nike announced it would be making Colin Kaepernick its brand spokesman.
The target population of Nike consists of consumers who are between the ages of 15 and 45. 67% of Nikeâ€™s consumers are white and Nike consumers are 7% less likely to be Republicans than the general population, and only 3% more likely to be Democrats (TMZ, 2018). Thus, Nike has gauged its market incorrectly in pursuit of a trend. It needs to win back the conservative core of its consumer base.
This strategic plan will obviously impact stakeholders who support Kaepernickâ€™s cause and want to see Nike advocate for the Left. But it is important for the company to be bi-partisan and to avoid causing scandal at the political level. The country cannot afford to be torn any longer and Nike cannot weather a storm like this either. The organizational population at Nike is inclusive and welcomes diversity and that is a two-way road that needs to be traveled. The culture at Nike has to be more accepting of conservative views and values.
Applying this model will require the change manager to make some serious observations about the company and its stakeholders. First, managers must break resistance by communicating to workers in the organization and in the community the fact that change is urgent. The COVID-19 crisis will make this easy and allow Nike to move swiftly as it will be able to draw support from the government to get this move on track. A guiding coalition will be built with all the political relevant people coming onto the Board and people from the organization to represent American workers taking part in the coalition. The vision for change will be communicated by the CEO and the vision will be spread by Influencers. Obstacles to change can be removed by getting feedback early on from stakeholders and inviting them to be part of the process through active participation rather than to be recipients as passive observers. Celebrating short term victories and showing that the change is working for the best will help to anchor changes and turn Nike into a truly American made company.
Implementation must begin immediately, starting May 1, 2020. The first task is to reroute raw material supply chains to the new factory location in the US where workers are being trained to create new Nike goods for all Americans. The supply chain manager will be responsible for overseeing this operation, and at the new factory, the workersâ€™ training will be overseen by the factory manager.
Hiring and training for all positions should begin now, with managers abroad returning to the US to assist in the transition. This is the biggest transition since WWII so rollout must be fast and total. That means Nike needs to also rollout an America First campaign that gets this information to the public, i.e., that Nike is returning to the US to bring jobs back here for good. The ad campaign should include support from sports heroes like LeBron James who has a big interest in his community and is all about supporting the local people and their hard work. Having him become the face of the new hardworking American-made Nike brand will help to get Americans of all sides of the political aisle working together to get the brand back up and running at full speed so that the brand is revitalized and the products are made with high quality.
The hiring process must move quickly so that the company can shore up the available human capital, because more and more competitors are going to be following suit as the death knell for globalization has sounded. COVID-19 has destroyed the globalized order and now the first companies to get back to their domestic fronts and get the available human capital employed for them will be the ones to succeed.
The mechanism for self-regulation will include Six Sigma and the establishment of standards within the factory, within the marketing division, and within the Board and among executives. The mechanism will consists of one part collective decision making and one part individual reporting. Self-regulation requires both the collective and the individual overlapping towards one goalâ€”and that is to leave politics out of the equation and get back to basics. This will be a new and improved Nike brand, one that is leveraging a devastating global collapse and using the American spirit to reinvent itself in the face of an oncoming depression. Nike is going to put Americans back to work again and improve morale by developing a culture of true inclusivity.
Nike should thus abandon its â€œwoke cultureâ€ ad campaign and get back to its original core values of highlighting heroics on the field. Consumers like Nike because it represents the best in people in sports. It is not a brand that has traditionally been associated with activism or politics. Choosing sides in a political controversy has cost Nike loyal consumers and many have taken to social media to voice their displeasure with the brandâ€”some even burning their Nike gear and posting the videos of this anger online. This is bad negative attention for the company and hurts its brand.
Cutting ties with Kaepernick would not hurt Nike. It would help the company to save face with the majority of consumers and it would allow Nike to turn the page and move on from its woke culture experiment. The saying among consumers now is â€œgo woke, go broke,â€ and many consumers are boycotting corporations like Disney that seek to promote progressive values that they do not appreciate. Nike also could benefit from bringing production back to America. This is something the Trump administration has been vocal about and making shoes in America would bolster its image among majority populations.
Bibliography and References
Balaji, S., & Murugaiyan, M. S. (2012). Waterfall vs. V-Model vs. Agile: A comparative study on SDLC. International Journal of Information Technology and Business Management, 2(1), 26-30.
Boehm, B. (2002). Get ready for agile methods, with care. Computer, (1), 64-69.
Boehm, B. (2007). A survey of agile development methodologies. Laurie Williams, 45, 119.
Fernandez, D. J., & Fernandez, J. D. (2008). Agile project managementâ€”agilism versus traditional approaches. Journal of Computer Information Systems, 49(2), 10-17.
Freberg, K., Graham, K., McGaughey, K., & Freberg, L. A. (2011). Who are the social media influencers? A study of public perceptions of personality. Public Relations Review, 37(1), 90-92.
Cameron, E. and Green, M. (2015), Making Sense of Change Management: A complete Guide to the Models, Tools and Techniques of Organizational Change. Kogan Page: London
Kotter, J. P. (2012). Leading Change. Harvard Business Review Press.
TMZ. (2018). Kaep Deal Adds Up… WE GOT NIKE’S CUSTOMER BREAKDOWN. Retrieved from https://www.tmz.com/2018/09/06/colin-kaepernick-nike-contract-urban-consumers-market-research/
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!