Results according to the article show that a greater percentage agreed that digital marketing has a significant benefit to the B2B company. Moreover, the research demonstrated crucial strategies that had massive results on digital marketing, including social media marketing and SEO. Contrastingly other available studies showed that content marketing came first compared to marketing through the website(Binde,2019). Moreover, the research showed that websites still provide the best platform for selling. The study emphasized the modalities of the website, which played a significant role in the increase of sales and attracted several customers on different social media platforms. For marketing using the website platform, two distinct strategies that enhance sales using the platform include fine product details and excellent support from potential customers. The above findings indicate that digital marketing is an area for massive exploration, especially for those who plan to start a company. Moreover, digital marketing has given better ways to transact and continue with business even during the tough time, such as the onset of Covid 19. Therefore marketing stakeholders should highly embrace it.
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