Brocade MLX Router
The major competitors for the MLX router are Cisco Systems and Juniper Networks, two well-established players in the router industry (Kerner, 2010). Both of these companies offer similar product ranges. They are both substantially larger than Brocade, and they have a broader product line. They are both able to mass produce routers at low cost and there are many firms attempting to undercut the big players, to varying degrees of success (Newman, 2004). The two companies both have the capability of producing high-end routers, but for the most part they concentrate on the mass market. Both are well-distributed and well-marketed, but of the two Juniper is the closer competitor, a function of Cisco’s market dominance. The main weaknesses for these competitors is that they are best known for their low-end and middle-market products, which opens the door a little bit for higher-end positioning.
The basic strategy is to use the MLX as almost a loss leader (without the loss part) in order to attract new business to the company. Therefore, even though the MLX is an excellent router, Brocade intends to use the high quality of this router in conjunction with a relatively modest price to deliver to the consumers a product that has a high value proposition. This is to be the main point of differentiation with the MLX router. Other routers will be superior in quality, but priced much higher. Other routers from the main competitors that are priced within the same range as the MLX are going to be inferior quality pieces of equipment.
Marketing will also help Brocade to differentiate itself from its competitors. Cisco in particular is a major firm that holds substantial market share. The idea in the marketing campaign will be to communicate to the consumer that Brocade is simply a better router, and that Cisco’s success owes more to marketing than to its inferior products. This message will be blunt and to the point that the Brocade MLX is the best router on the market for the money. By emphasizing the value proposition, Brocade will be able to obtain a degree of differentiation from its competitors.
Overall, Brocade’s strategy with the MLX will be that of a leader. Over the past number of years, the company has been more of a follower in the market, and the result is that it has a lower market share than its closest competitors. With the MLX, Brocade plans to become more aggressive in its marketing, and in that way it wants to take the lead in the market. Brocade sees there being an opportunity to provide a better quality router than its competitors at a mainstream price, and as a result it is going to leverage this advantage to help to build market share against its competitors.
The macroenvironment is challenging. A PESTLE analysis will help to gain a better understanding of the macroenvironment. The political environment is of limited impact on the router industry. The economic environment is more important. The current economy is generally poor for the industry, as the economy in general is characterized by overcapacity and a lack of investment, leading to generally slow growth (Bonney, 2010). What this means for Brocade is a general reluctance of corporate customers to make major technology investments. However, the shelf life of routers combined with increasing Internet usage means that firms need to turn over their router inventory fairly frequently. This creates an ongoing market for routers. In particular, after two years of recession, there is reason for optimism that the market for routers will begin to improve again.
The social environment is in the favor of Brocade. Internet usage is increasingly rapidly. Transactions and media that even a couple of years ago had low market penetration online are now almost fully in the Internet sphere. Customers are turning to wireless connectivity, and this has fueled demand for faster Internet with more capacity (Donoghue, 2008). As a result, there is reason to believe that as long as this trend continues, Brocade will benefit. The technological environment is characterized by rapid pace of change. Combined with the social environment, this is the biggest driver of business in routers. Brocade has a limited window of opportunity with the MLX to be the market leader, as it can reasonably be expected that within a year somebody will have a better, cheaper router on the market. This implies that the pace of technological change is a threat to Brocade, yet it is actually an opportunity, with Brocade being the technologically superior company today. If it can maintain its technological leadership, Brocade will be to be able to grow its business steadily over the coming years.
The legal environment is not particularly challenging for Brocade. The company is not subject to any major legal action. The biggest difficult that Brocade has is protecting its intellectual property rights overseas. Brocade will need to manage its patents effectively in order to maintain these rights, which are essential to the company maintaining its technological competitive advantage. The environmental environment is not a major issue, although there is some concern with wastage from consumer electronic goods. This concern, however, has failed as of yet to manifest itself as a major direct threat to Brocade.
The most significant threat to Brocade, however, is that of competition. The company faces two larger, more well-financed competitors in Cisco and Juniper. In addition, there are a number of low cost producers, mainly in Asia, that are undercutting the MLX product as well. The position of the MLX is as a value proposition, with high quality at a low price, yet to be realistic, there are higher quality routers and there are lower-priced routers as well. Thus, Brocade must be very careful with respect to its competitive positioning. This implies that it must address carefully the threat posed by technological change and it must also be willing to engage in a little bit of price competition as well. There is a fine line with this strategy that Brocade will either price so low as to lose money or price so high as to reduce its market share potential.
It is also worth noting the threat represented by the economy. Even if Brocade outflanks the competition and delivers this better product at a better price, the company needs buyers. Thus, there needs to be some uptick in the economic environment in the coming months in order for this strategy to succeed. Brocade cannot rely on organic growth in the industry, it must cultivate that growth by convincing companies to buy new routers. If Brocade can overcome the reluctances on the demand side that comes with an economic downturn, then the company has a good chance of being successful with its chosen strategies.
There is no doubt that Brocade has a good router, and a good plan to use this router to introduce customers to other Brocade products. The strategy, however, hinges on the ability of Brocade to deliver the price/quality ratio that will entice buyers to the product in the first place. The pace of technological change is rapid, and as a result the window to successfully execute this strategy is relatively short. Brocade must therefore move both quickly and aggressively to leverage its competitive advantages to increase its market share with the new MLX router. If it does so, there is market share for the taking, and a value proposition could indeed allow Brocade to leverage the MLX to increase its market share.
Bonney, J. (2010). Manufacturers group sees ‘slow growth’ for economy. The Journal of Commerce. Retrieved December 12, 2010 from http://www.joc.com/logistics-economy/manufacturers-group-sees-%E2%80%98slow-growth%E2%80%99-economy
Donoghue, a. (2008). at&T: Internet to hit full capacity by 2010. CNet News. Retrieved December 12, 2010 from http://news.cnet.com/2100-1034_3-6237715.html
Kerner, S. (2010). Brocade unleashes 15.36 terabit per second core routing platform. Enterprise Networking Planet. Retrieved December 12, 2010 from http://www.enterprisenetworkingplanet.com/news/article.php/3903741/Brocade-Unleashes-1536-Terabit-Per-Second-Core-Routing-Platform.htm
Newman, D. (2004). Adtran serves up newest low-cost router. Network World. Retrieved December 12, 2010 from http://www.networkworld.com/reviews/2004/112204rev.html
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!