SOCIAL MEDIA
We live at a time where the world is considered as a global village were the distance no longer affects how we communicate with each other. One of the key things that have been very instrumental in this technological revolution here in the United Arab Emirates and across the world at large is social media. It has even gotten better since 9 out of every middle-income earner can now have frequent access to social sites. In fact, according to recent research, at least 90 percent of the United Arab Emirates of the residents access the social media sites in a month. This increased access to social media sites such as Facebook, WhatsApp, Twitter, Instagram means that the effects of social media are now felt more profoundly than ever before. Some of the benefits that social media has brought along with it include improved access to information as well as an efficient communication and improved business. Besides, social media has revolutionized both the entertainment and the education world a great deal. However, it is also pivotal to note that social media has also brought about other negative impacts such as cultural and moral erosion as well as the radicalization of the youths who have become too violent. This papers, therefore, seeks to explore in details the merits and the demerits that social media has brought in our society today.
With increased access to the internet and electronic gadgets such as smartphones, laptops, and computers, quite several people have been able to access a lot of information that is readily available on the social media sites. There are now several institutions that keep posting information that is valuable to the media. This has indeed eradicated the bureaucracy that one had to undergo if they needed some piece of information. Social media has therefore ensured that there is the free flow of information with ease of access. Also, social media sites have ensured that users continuously receive relevant updates accordingly. Communication too has gotten way much better courtesy of media; it has become more efficient than ever before As a matter of fact research has shown that social media site such as Twitter has stood out for its immediacy on matters communication as one is instantly notified when a message comes through. This means that the recipients too can either respond instantly or take immediate action depending on the content of the message. In most institutions, social media is an essential tool of communication with most organization emphasizing that their employees must have smartphones and be on social media sites.
Since the inception of social media with more emphasis on YouTube, the entertainment sector has undergone tremendous reforms. So to say, most entertainment companies and industries have been compelled to fuse the social media aspect in their operation lest they lag. As opposed to before where everything was dependent on the screen industry entirely relied on the broadcasters and film producers goodwill to grant you airtime, nowadays, any musician r comedian can easily get themselves enough views of their content just by using either their smartphones and computers then posting on their social media websites. This has been improved by the fact that they have created a pool of subscribers who will always listen to whatever they post
Equally, through social media, comedy entertainment has also experienced immense growth with more shows coming up and thriving based on the views that they get on social media. We have seen quite a number of shows thrive for instance Steve Harvey’s show in the United States, Churchill Show in Kenya and The Late night show among others who have earned the loyalty of passionate followers. Comedy and musical entertainment are now available at the touch of a button. The immense subscriptions that comedians and musicians directly improve the economic benefit they get for music, thus justifying the fact that social media has revolutionized business models of social media entertainment.
benefits in the education sector
Social media has made significant benefits in the education sector as well. It has made learning quite easy and interesting to the current tech-savvy generation that easily loses concentration when studying. This is because there are now a lot of contents available online that they can identify and relate on their own. In addition, most students can now share ideas and documents within their networks. It has become so efficient that students can now hold a teleconference and even do group discussions without necessarily having to meet physically. Besides, most students can now browse and get readily available information online that helps them with their studies. Finally, educational institutions can now avail various reliable and relevant content on their websites for prospective students and parents to access thus cost-cutting for both the institution as the parents.
Social media has equally led to the rise the convenient online trade as well as revived quite a number of business that used to perform poorly before. Actually, recent research has proved that
84% of marketers have experienced increased traffics in their business courtesy of social media. This essentially means that social media has given their business a fresh breadth and made marketing quite easy thus the increased traffic within a short duration of time. This then means that they would earn more from the business. Online trading has also undergone immense improvement and facelift. Most companies are now able to market their products on different social media sites, thus creating the necessary awareness that would eventually translate to more sales. As a matter of fact, social media has made some of the brand so famous that almost everyone desires to own something that has that brand; this, of course, means more business to the companies.
Social media has equally brought in a bit of relief on the resources that companies spend to market their products. As opposed to other platforms, marketing on most of the social media platforms is free, and if there are charges, then they are quite affordable. This then means that the company will be able to cost cut will be maximizing on their profits while spending less time and resources
Well, everything has its pros and cons, so is social media. It has brought with a lot some of the replica effects that have sure caused us more harm than ever. In as much social media has created more awareness about different issues, it created a very complicated situation for parent and teachers who can no longer control or guide their children and students, respectively. One of the critical challenges of social media is that the content posted in never controlled. More often than not. People post contents that are immoral, violent, and not recommended. Since we are in a technological era, the video soon goes viral, and everyone can view. With limited control on what their children, parents are left grappling whether to take away their children’s gadgets or deny them access, each of which has its consequences. Over time, such unregulated content soon becomes accepted, and the replica effect is that engaging in sexual immorality as well as developing pornographic attachment becomes normal. This is because of the societal morals that define us then get eroded and lose meaning. This is one of the most devastating effects of social media that parents still grapple with to date.
upsurge in the rate of violence
In the recent past, we have experienced an upsurge in the rate of violence, mass shooting, and radicalization of students and children as young as age 10. Social media has been the critical propagators of this. Their quite a lot of violence-packed available on social media which our kids have effortless access. Once they get used to that, it becomes reasonable to them and soon wants to try it out on their fellow students. Such students then become unruly and cannot be controlled by the teachers. More often than note they engage in examination malpractice and indiscipline acts
Social media has also offered a platform where most of our teens meet the agents of militia groups and extremists who quickly brainwash them through the videos and the information that they send them and then recruit them into them, militia groups. This explains why there has been a worrying trend on the radicalization of youths. Social media has brought with a lot of peer pressure with most people wanting to emulate particular personalities. This has in return lowered their self-esteem and eventually stressed them to the point of getting depressed which is quite unhealthy
Conclusion
In conclusion, social media is a necessary evil; the business community has ripped big from social media, we now enjoy varieties of entertainment, access to information is at our fingertips and education has equally undergone significant reforms. However, it has eroded our culture and morals, robbed us self-esteem, led to increased stress levels and depression, led to increased violence and radicalization. It is therefore apparent that something must be done lest we waste away just as we benefit.
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