Defining social networking
Social networking service is the online site which ensures that individuals can come up with social networks or relationships with other people whether locally or internationally who share with them similar capabilities, personal experiences, or career perspectives. These social practices are enabled due to potential computer networking, which facilitates social networking sites to be distributed across multiple computer networks. However, social networking differs from one another in terms of formatting and various features. Thus, this contributes to various advancements in communication equipment which are being developed. The communication equipment varies in their working operations. For instance, the service of laptops and tablet computers vary from the working performance of mobile devices such as smartphones. This is because they differ in specific ranges of working performance. For instance, mobile devices have a better way of sharing digital photos or videos (Mangold, 2009). The research essay focusses on the significance of social media in the present technologically-advanced era.
How social media enables communication
The social media networking enables individuals to contact people hence connect them in the different locations globally. It has made social media to be a global village platform, or rather, social media has to lead to the realization of globalization idea. In today’s world, the prosperity of social media has been shown through its dominance and how it has impacted the society through multiple online platforms such as Facebook which is estimated to have 2.13 billion users. Further studies have shown that social media networking services can be categorized into four major groups. The four categories include socializing sites, online social networks, networking sites, and lastly social navigation networking services (Couldry, 2012).
Socializing sites connect people with virtual or real friends across the globe. Studies have shown that these sites are used for social interaction to impact positive relationships among people. The social interactions have contributed to people having opinions on various factors affecting people, whether positively or negatively. These opinions have also led to political involvement as people can share their views on emerging topics about the political world. However, some of the views and ideas have negatively affected people hence causing political wars and rivalry. In some instances, it has influenced immigration of people from their countries due to the emergence of propaganda causing civil wars. However, socializing networking services have also seen a significant contribution in the area of socialization. It has seen to take a larger perspective on the various norms, cultures, and beliefs of people. It is believed to have a significant impact on human psychology. Thus, this has made its audience to approach issues in a humanistic way. For instance, if a certain race is known to a specific way of life, the global society through media is expected to appreciate their way of belief if it is acceptable to all and it is not anyone but if the belief is unacceptable to the normal way of society, the core audience is allowed to give out their opinions based on the humanistic nature. For example, through socialization on the internet, people could talk about challenging issues such as female genital mutilation. Their views could raise speculation, which could lead to governmental aid and non-governmental aid.
Centralization of social network services
Online social network services are centralized and broadly distributed across computer networks that equally aids communication, with Skype being a perfect example. The online networking primarily works for businesspeople who have the intention of growing themselves through their enterprises by product promotion mainly through E-commerce. E-commerce entails having the same professionals involved in your working field with the same necessity. This is important as they will contribute to the business, especially through finding ways of improving the quality of products. Apart from business, online networking sites also encompasses of pleasure. This has led to the creation of certain software which has proved immeasurable use to people. Pleasure is involved when people can acquire social services at a fast rate. The social services include taxi services, online shopping, and many more. For instance, when it comes to online shopping, it helps people to change through growth. The growth can be seen where people acquire items such as clothes on the internet, which is in accordance with their needs and preferences. Thus, they do not have the stressful need of looking for things which are preferable to them. The facilitation of online software has also helped in the maintenance of time, which can be indicated through the taxi business. This is due to their high-level advances in technology.
Networking social networking services are used for the intention of having nonpersonal interaction. They are mostly used in employment and career websites. In the case of career websites, the networking platform is used in establishing the current trends in one’s working professionals. Here, they can get new ideas and strategies for improving their career lives with the gain of aiming at better job promotions. It also helps in employment as individuals can be able to get alerts on the available jobs depending on their preference and career paths. This has proved to be helpful as a significant number of people get employed. It has also created employment in terms of blogging. Blogging is an online platform which entails the daily entries of different types of information being uploaded on the web. Blogging helps to create socialization as the blogger can connect with his or her readers. It has the lead to the popularity of blogging, which has led to job creation of bloggers who have created a profession in their form of career. The employment comes from consumer-based advice. For example, there are bloggers whose main focus is on the fashion industry. It has led to them having many viewers due to their fashion advice, which is an advantage to them as they can be called for talks or campaigns on issuing affecting the fashion industry.
Social navigation social networking services are used to look for specific information on the internet, such as books from particular authors. The main social navigation is to ensure that digital information is easy to find on the internet by assisting individuals in information websites. The social navigation sites are easing the educational system and making the learning process easier. Through the click of a button, students are capable of finding all the information they need on particular subjects because millions of researches based on different subjects are already online. Therefore, individuals can be able to implement decisions depending on the preference of the data they want to acquire as instructions will be shown on their communication devices.
In conclusion, social media has proved to be of great help by making work much more comfortable by providing the current information on specific aspects of life. The use of social media has aided the realization of globalization to a higher extent. The communication channels through the use of Facebook and skypes enable a person in Nairobi Kenya to negotiate business terms with a friend in New York City in real-time and at a lower cost thus reducing the distance barrier experienced in the communication and transportation sectors in the early 20th century. The acquisition of the information has also been made easier through social networking services. Wikipedia offers an array of information in all subjects relevant to the information seeker. Despite the lucrative merits, social networking sites have reduced the face to face interaction among humans, and presently, people have more virtual friends and real ones. Irrespective the advancement in technology, the societal norm of visible socialization should be upheld to unite the communities in efforts of appreciating diversity.
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