Running headinternational Marketing one

(Please check the attached file) – This is the presentation of the attached assignment. The goal of this presentation is to share the most important aspects of the assignment. You have the ability to be creative and make sure that all important points are covered. The presentation should be at least 5 minutes, no more than 7 minutes. You can use photos to illustrate slides. You do not need to follow the APA format in the slides but if you use any graphs make sure you include the source for the graph in your slide. You should have an intro slide and an ending slide, and you do not need to include a reference slide.

Running head: P&G’S INTERNATIONAL MARKETING 1

 

P&G’S INTERNATIONAL MARKETING 7

 

ALWAYS BY PROCTER & GAMBLE

The international company selected is Procter & Gamble, popularly known as P&G, which was started in 1837. Its specialty area is in providing products for hygiene and individual care, consumer and personal health, categorized as follows; Fabric and home/ residential nursing, toddlers, feminine, health, and family attention. The popular brands in each category include Dreft baby detergents, Pampers, All Good, and Luvs diapers for toddlers’ care. Ariel, Bounce, Gain, Era, Tide, Rindex 3en1 and Cheer detergents, and Downy laundry softeners for fabric care. Bounty paper towels, Charmin toilet, and Puff facial tissues for family care. Always and just sanitary towels, and Tampax Tampons for Feminine attention. Gillette, joy+glee and Venus razors and skincare, Braun, The Art of Shaving, Oral-B toothbrushes, crest, and Fixodent Dental care products for personal grooming. Aussie, Herbal essence, old spice, Pantene, and head and shoulders hair care products and among many other products it produces.

This study’s product selected from P&G is Always sanitary towel since it’s the organization’s bestselling product globally. Always sanitary towels are menstrual hygiene goods that females consume (Ceil, 2018). Therefore, the product is bought by females that have started their menstrual cycles and salespersons/ distributors who operate chain stores, retail shops, and wholesale-retail stores for purposes of sales to gain profit. Always towels are also purchased by a charity organization and government foundations programs for donations to girls found in marginalized areas where access to this product is rare due to increased poverty levels. On the contrary, Always sanitary towels are not purchased by males for their consumption since the menstrual cycle only affects girls upon reaching puberty stage.

Always sanitary towels are meant to absorb blood flow from the menstruation cycle, gynecological operations, miscarriages, and other health issues affecting the female genitalia region. The brand offers disposable pads, which doesn’t consider the class that cannot even purchase the item due to poverty (Nhlapo, Mashego, Low, Ming & Harding, 2019); therefore, it doesn’t meet the washable pads market needs of such groups. The product solves the shame and stigmatization associated with soiling oneself by making a girl, lady, or woman comfortable and confident during the season where they are experiencing the flow of blood. It creates self-awareness to eradicate the issues associated with females missing out on education programs when caught in the season of transitioning into different states of maturity.

Consumers are also buying tampons to satisfy the needs of the product since they are more efficient and convenient, allowing females to be involved in some recreational activities such as swimming, which they wouldn’t if they are on pads. The price tag of Always sanitary towels ranges from an average of $0.50 per pack and above, depending on the different classifications it offers. There is no restriction on when sanitary towels are purchased, and platforms such as online electronic commerce like Amazon ensure that the customers experience a 24/7 buying experience globally. Therefore the product can be purchased online, at retail stores, wholesale retailers, company distribution shops, or in chain stores such as malls.

In conclusion, we can say that Always sanitary towels from P&G provide the best experience as it contains features such as cotton texture. On the other hand, its acceptability globally makes it dependable as one can continue using it even if they are resident in another nation. Therefore, always sanitary towel makes every girl, lady, and woman confident and comfortable, every day, anywhere they are.


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