Retail Business Strategy Essay Paper

Vision Statement

Finish Line Shoes is a company that is one amongst many competitors among the shoe sale and athletic wear landscape. This vision statement will define and portray how Finish Line sees itself and how Finish Line desires customers and analysts to see them. What shall be defined in this vision statement includes what the business will look like over the next three to five years, the new and emergent strategies that will be employed and the products and services that Finish Line will use and offer to achieve and maintain success. While there is a lot of competition out there, and that competition is two-fold, Finish Line will reign supreme and stand out amongst the other shoe and athletic wear retailers.

Don't use plagiarized sources. Get Your Custom Essay on
Retail Business Strategy Essay Paper
Just from $9/Page
Order Essay

Short-Term Strategy

One monumental and major part of Finish Line’s long-term strategy is that they will gravitate to the big names in sports so as to ensure that name recognition is there and that Finish Line stocks the shows that are in high-demand. This would currently include names like Tom Brady of the New England Patriots in the NFL, LeBron James of the Cleveland Cavaliers in the NBA and Kevin Durant of the Oklahoma City Thunder, also in the NBA. Even some former stars are still shining brightly with Michael Jordan and his eponymous shoes and other apparel being very in-demand and/or even collectible in nature. In addition, Finish Line is heavy on team names and logos as well as apparel brands that are coveted. The current product pictures on the main Finish Line website focuses on a combination of the three as the current products shown are the 2015 Super Bowl teams, LeBron’s latest shoe, North Face and Adidas. There is also a link that shows upcoming releases (Finish Line, 2015).

New & Emergent Strategies

As far as what Finish Line is starting to do or will be doing in the future, this would include identifying new stars that people are ready to glom onto. Indeed, some stars come of nowhere like Odell Beckham Jr. Of the New York Giants after Victor Cruz fell prey to a leg injury. However, Finish Line needs to be careful to not glom onto the wrong people as was proven by the most recent NBA draft. Andrew Wiggins is doing decent but not great, Jabari Parker is out for the year with a knee injury and Joel Embiid has yet to play a game for the 76 ers. However, stalwarts like Durant and LeBron are still around. However, even that is a crapshoot given that James just change teams and there is a high possibility that Durant will soon be doing the same. However, if timed correctly, this can cause a glut of profits for Finish Line given that people will want to buy the newest team jerseys and the shoes (and other products) that match. The main strategy will be to keep a pulse on the game as well as the crowd and make sure the products people want are there when they are wanted.

Products & Services Offered

There are a ton of existing and coming products that Finish Line can take advantage of or is already taking advantage of. Indeed, in a world where people can play as their favorite superstars in video games as well as wearing their colors and designs, Finish Line can turn into a service that is a true double-threat in that products that are in most demand are in the store but people can order more obscure and regional items online. For example, LeBron jerseys and gear are probably not all that popular in Miami right now given LeBron’s departure. However, there are certainly LeBron fans still there and they should not be abandoned. In short, Finish Line should be a servicer to all people and a smart blend of physical stores and online offerings as well as an adept use of social media will position Finish Line very well for years to come.


Finish Line. (2015, January 20). Everyday sport. It’s how we roll. Retrieved January 20, 2015, from

MSP. (2015, January 20). Vision Statements. Retrieved January 20, 2015, from

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper