Quality an absolute factor
Quality is not an absolute factor. It has no specific meaning unless related to a particular function. Different people possess different sentiments to a service or product with regards to their quality. There are diverse opinions on the meaning or definition of quality. This is because an individuals’ perception of high-quality goods or service may not match with that of another individual. In the field of business, the quality of a product or service is the perception of the extent to which the product or service readily meets the requirements of the customer (Schindler et al. 2015). It is the role of supplier or manufacturer to instill quality and the customers only experience the impact of quality actions or choices. Customers are capable of judging quality by their perceptions but their estimation does not define quality. Quality improvement is a process of testing and receiving feedback on performance when a product is used by the consumer.
The measure of quality
An imperative factor of quality is its measure. I was granted an opportunity to be a team member in a research project by a Non-governmental Organization a year ago. Collection of data was required through questionnaires; therefore, our team required an automatic photocopier. Our supplier delivered the machine late and it suddenly broke down after a few hours of use, therefore, was returned to the suppliers. In this case, the poor quality was measured by product fail. The photocopier did not perform as promised leading to product return (Sondalini, n.d). Conversely, I placed an order for a coffee maker in an online retail store three months ago. The appliance was delivered to my doorstep within the specified time of delivery with clear direction for use. Furthermore, I have not encountered any breakdown or unexpected wear and tear since the purchase. The nonexistence of product fail delayed delivery, and poor directions of use made it a good quality product.
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