Table of Contents
Cultural Ingredients and Recipes. 4
The Lonely but Rich customers. 5
Strategy and Implementation Summary. 6
Advantages of the business over the others. 6
Executive Summary
Organic Restaurant is another medium-sized restaurant found in a popular neighborhood of Dubai, UAE. Organic Restaurant’s stress will be on natural and imaginative cultural nourishment. An accentuation on natural fixings is focused on Organic Restaurant’s commitment to economic improvement. Moreover, the restaurant secures neighborhood cultural foods when conceivable, lessening their reliance on fossil food utilized for transportation.
Services
Organic Restaurant offers people of Dubai a popular, fun spot to have incredible food in a social environment. Culinary specialist have an expansive collection of cultural fixings and foods. Organic Restaurant conjectures that the dominant part of buys will be from the culinary specialist’s proposals. Cultural foods will be utilized to give the clients a differing, unordinary menu. Culinary expert Ahemd will likewise be underlining solid dishes, perceiving the pattern inside the restaurant business for the interest for sound cooking.
Customers
Organic Restaurant accepts that the business sector can be divided into four unique gatherings that it plans to target. The main gathering is the forlorn rich which number 500,000 individuals. The second gathering that will be focused on is adolescent glad clients who are developing at a yearly rate of 8% with 170,000 potential clients. The third gathering is rich nonconformists who regularly fancy natural foods and additionally cultural cooking. The last gathering which is especially intrigued by the menu’s sound offerings is eating less ladies which number 300,000 in the Dubai zone. Most critical to Organic Restaurant is the budgetary achievement which will be attained to through strict cash related controls. Moreover, the achievement will be guaranteed by offering a great administration and greatly clean, non-oily nourishment with fascinating turns. Organic Restaurant does plan to raise menu rates as the restaurant gets more packed, and to verify that they are charging a premium for the inclination of being in the “modern aristocracy.”
The business and cash related examinations show that with a start-up consumption of $141,000, Organic Restaurant can create $450,000 in deals by year one, $700,000 in deals before the end of year two and produce net benefits of 9.5% on deals before the end of year three. Productivity will be arrived at by year two. The foods that is business sells is of great value as its will be the only restaurant selling cultural foods that are mean to eliminate the problem of diabetes amid the people of Dubai and UAE as a whole.
Objectives
- Sales of $321k the first year, more than a large portion of a million the second.
- Personnel expenses short of what $300k the first year, short of what $415k the second year.
- Profitable in year two, better than 9.5% benefits on deals by year three.
Mission
Organic Restaurant is an extraordinary spot to consume, consolidating a captivating environment with magnificent, intriguing local and international food that is additionally useful for the individuals who consume there. We need reasonable benefit for the managers and a remunerating work environment for the workers.
Company Summary
Organic Restaurant is a solitary unit, medium-sized restaurant. We concentrate on natural and imaginative food. The restaurant will be spotted in a prime neighborhood of Dubai. Most critical to us is our monetary achievement, however, we accept this will be attained to by offering superb administration and to a great degree clean, non-oily food with fascinating turns
Company Ownership
The restaurant will begin as a basic sole proprietorship, possessed by its founders.
Start-up Summary
The Funders of the organization are yet to be noted of found hence the reason for establishing this business plan. We have discovered the area and secured the lease for $ 2,000 every month. We will have the capacity to set up shop in time to start turning back a benefit before the end of month eleven and be gainful in the second year. The spot is as of now prepared as a restaurant so we want to think of a sum of $40,000 in capital, in addition to a $100,000 SBA-ensured advance, to fire up the organization.
| Table: Sales Forecast | |||
| Sales Forecast | |||
| Unit Sales | 2015 | 2016 | 2017 |
| Meals | 20,822 | 46,000 | 46,000 |
| Drinks | 22,426 | 27,600 | 22,600 |
| Other | 260 | 600 | 2,000 |
| Total Unit Sales | 43,508 | 74,200 | 70,600 |
| Unit Prices | 2015 | 2016 | 2017 |
| Meals | $26.00 | $26.00 | $26.00 |
| Drinks | $2.00 | $2.00 | $2.00 |
| Other | $20.00 | $20.00 | $20.00 |
| Sales | |||
| Meals | $442,440 | $626,000 | $676,000 |
| Drinks | $22,840 | $46,000 | $46,000 |
| Other | $2,400 | $6,000 | $20,000 |
| Total Sales | $467,680 | $678,000 | $742,000 |
| Direct Unit Costs | 2015 | 2016 | 2017 |
| Meals | $2.00 | $2.00 | $2.00 |
| Drinks | $0.60 | $0.60 | $0.60 |
| Other | $2.00 | $2.00 | $2.00 |
| Direct Cost of Sales | 2015 | 2016 | 2017 |
| Meals | $46,644 | $70,000 | $90,000 |
| Drinks | $6,708 | $8,760 | $22,260 |
| Other | $240 | $600 | $2,000 |
| Subtotal Direct Cost of Sales | $53,592 | $79,360 | $114,260 |
Services
The Menu
The menu is going to be amazingly straightforward yet changing consistently. We will keep a little gathering of constants on the menu and after that peculiarity a gourmet expert’s suggestion that we want to have 85% of dinners requesting. This will help us to lessen waste and arrangement fixings and acquiring.
Organic Ingredients
The natural fixing component will permit us to cost to the greatly affluent Internet business visionaries who are looking to use an extreme measure of cash to have significant serenity that their cash is as yet returning to themselves. We will be greatly biologically cognizant too, and spread this over our writing. Consuming at Organic Restaurant will have a craving for having helped the Sierra Club and drinking new crushed squeezed orange (Vilkhu, Mawson, Simons & Bates, 2008).
Cultural Ingredients and Recipes
Our culinary specialist will have extraordinary scope in outlining and delivering menu offerings from a wide range of world societies. We will try to obtain all the customary, real fixings important to hold valid to these fluctuated and fascinating social foods.
Interior Accoutrements
Individuals need to keep life intriguing, and our fine art will reflect the world impacts that are center to the demeanor of the Organic Restaurant gourmet specialist.
Market Analysis Summary
Because of the founders’ connections inside the extremely popular territory of Dubai, we have an astounding feel for the region and its center gathering of clients. They will all offer something apparently equivalent, which is an inclination of being in the “group worth knowing” and having “gotten it” in life. In spite of the fact that the group will be distinctive and not join with one another in each one section, each one portion is corresponding to the others. We do plan to raise menu rates as the restaurant gets more packed, and to verify we are charging a premium for the inclination of being in the “modern aristocracy.”
Market Segmentation
The Lonely but Rich customers
The greater part of the desolate rich are tech laborers nowadays, and a large portion of those tech specialists are Internet laborers. Their life has turned into their site servers and code they compose, and the individuals who help them to settle on the choices in that world. They hang out with one another, however urgently need to make tracks in an opposite direction from it and utilize the cash they are piling on. Since this riches has come decently effortlessly for them, it is especially simple to divide them from their cash once more they use the most on beverages, hors d’oeuvres and tips.
Young Happy Couples
The restaurant will have an air that urges individuals to bring dates and to have couples arrive. It won’t be clumsy for others, and Organic Restaurant would like to be a social spot where individuals meet one another and create a system. These adolescent couples are for the most part exceptionally fruitful yet adjusted and won’t be using as much on beverages.
The Rich Hippies
The rich radicals in Dubai are a monstrous gathering with gigantic impact over the city’s legislature and private venture. We will indulge their biological belief system and help philanthropies to help them part with a greater amount of their cash.
Diabetes People Women
The natural nourishment menu will dependably have a line of to a great degree delectable low-fat suppers. Organic Restaurant will have tables of ladies gathering as they do in shows like Sex and the City, to examine different types of matters while liking the nourishment they feeling good about the food they eat.
| Table: | |||||
| Market Analysis | |||||
| Potential Customers | Growth | 2015 | 2016 | 2017 | CAGR |
| Lonely but Rich | 15% | 300,000 | 320,000 | 354,000 | 15.00% |
| Young and Happy Couples | 12% | 250,000 | 180,000 | 100,960 | 10.00% |
| Rich Hippies | 5% | 150,000 | 220,000 | 380,500 | 9.00% |
| Dieting Women | 9% | 250,000 | 324,500 | 300,500 | 8.00% |
| Other | 8% | 40,000 | 30,100 | 40,200 | 9.00% |
| Total | 8.00% | 990,000 | 1,074,600 | 1,176,160 | 9.00% |
Strategy and Implementation Summary
Our methodology is straightforward, we mean to succeed by giving individuals a blend of great, healthy, intriguing food, and an environment that draws in “stylish” individuals like a magnet. Execution isn’t straightforward, however that is in the doing of it, not in the arrangement.
Competitive Edge
Our focused edge is the menu, the gourmet expert, the earth, and the tie-into what’s popular.
Competitors
The business is going to run in a market that has competitors. The main competitors are alfashion and lemonade.
Advantages of the business over the others
- The business offers local and international foods as compared to its competitors that offers only local foods
- The business offers foods to diabetic people
Sales Strategy
As the table shows, we expect to convey offers of about $350k in the first year, and to twofold that by the third year of the arrangement.
| Sales Forecast | |||
| Unit Sales | 2015 | 2016 | 2017 |
| Meals | 20,300 | 32,000 | 40,000 |
| Drinks | 11,000 | 16,500 | 17,500 |
| Other | 300 | 700 | 800 |
| Total Unit Sales | 31,600 | 49,200 | 58,300 |
| Unit Prices | 2015 | 2016 | 2017 |
| Meals | $17.00 | $16.00 | $13.00 |
| Drinks | $4.00 | $3.00 | $5.00 |
| Other | $12.00 | $14.00 | $15.00 |
| Sales | |||
| Meals | $300,000 | $435,000 | $600,000 |
| Drinks | $20,000 | $43,000 | $41,000 |
| Other | $1,000 | $4,000 | $9,000 |
| Total Sales | $321,000 | $482,000 | $650,000 |
| Direct Unit Costs | 2015 | 2016 | 2017 |
| Meals | $3.00 | $4.00 | $3.00 |
| Drinks | $1.00 | $1.00 | $1.00 |
| Other | $2.00 | $2.00 | $2.00 |
| Direct Cost of Sales | 2015 | 2016 | 2017 |
| Meals | $43,200 | $60,000 | $100,000 |
| Drinks | $2,300 | $5,500 | $9,800 |
| Other | $500 | $700 | $900 |
| Subtotal Direct Cost of Sales | $46,000 | $66,200 | $110,700 |
Management Summary
Manager has extraordinary experience overseeing faculty and we are truly sure of his capacity to discover the best staff conceivable. Our gourmet expert, manager, is now ready for has a distributed cookbook that will add renown to the restaurant quickly. We will be looking to discover an adolescent, ultra-hip staff to verify we include the edge that makes Organic Restaurant so in vogue.
Personnel Plan
As the faculty arrangement shows, we hope to put resources into a decent group, genuinely adjusted. We think the arranged staff is in great extent to the measure of the restaurant and anticipated incomes.
| Table: Personnel | |||
| Personnel Plan | 2015 | 2016 | 2017 |
| Manager | $50,000 | $55,000 | $65,000 |
| Hostess | $40,000 | $41,000 | $42,000 |
| Chef | $50,000 | $54,000 | $60,000 |
| Cleaning | $20,000 | $31,000 | $32,000 |
| Waiters | $62,000 | $102,000 | $125,000 |
| Other | $14,000 | $42,000 | $45,000 |
| Total People | 10 | 12 | 14 |
| Total Payroll | $236,000 | $325,000 | $369,000 |
Financial Plan
We hope to raise $50,000 of our own capital, and to get $150,000 ensured by the SBA as a 10-year advance. This gives the majority of the start-up financing needed.
Break-even Analysis
Our break-even analysis is focused around the normal of the first-year numbers for aggregate deals by feast served, aggregate expense of offers, and all working costs. These are displayed according to unit income, every unit cost, and altered expenses. We understand that this is not by any stretch of the imagination the same as altered expense, yet these moderate suppositions bring about a significant improvement appraisal of genuine risk.
| Table: Break-even Analysis | |
| Break-even Analysis: | |
| Monthly Units Break-even | 12,000 |
| Monthly Revenue Break-even | $150,500 |
| Assumptions: | |
| Average Per-Unit Revenue | $12.55 |
| Average Per-Unit Variable Cost | $9.85 |
| Estimated Monthly Fixed Cost | $30,500 |
Projected Profit and Loss
As the benefit and misfortune table shows, we hope to wind up scarcely productive in the second year of business, and to make a worthy benefit in the third year.
| Table: Profit and Loss | |||
| Pro Forma Profit and Loss | 2015 | 2016 | 2017 |
| Sales | $350,500 | $455,200 | $800,000 |
| Direct Cost of Sales | $60,000 | $50,000 | $120,000 |
| Production Payroll | $0 | $0 | $0 |
| Other | $0 | $0 | $0 |
| ———— | ———— | ———— | |
| Total Cost of Sales | $60,000 | $50,000 | $120,000 |
| Gross Margin | $230,000 | $325,000 | $630,000 |
| Gross Margin % | 85.96% | 85.97% | 85.99% |
| Expenses: | |||
| Payroll | $185,000 | $230,000 | $310,000 |
| Sales and Marketing and Other Expenses | $25,000 | $310,000 | $80,000 |
| Depreciation | $800 | $900 | $1,000 |
| Utilities | $1,300 | $1,250 | $1,210 |
| Payroll Taxes | $40,000 | $50,000 | $55,000 |
| Other | $0 | $0 | $0 |
| ———— | ———— | ———— | |
| Total Operating Expenses | $252,100 | $592,150 | $447,210 |
| Profit Before Interest and Taxes | $42,400 | $27,500 | $70,500 |
| Interest Expense | $12,000 | $8,000 | $6,500 |
| Taxes Incurred | $0 | $1,000 | $4,000 |
| Net Profit | $30,400 | $18,500 | $60,000 |
| Net Profit/Sales | -12.90% | 3.55% | 7.33% |
| Include Negative Taxes | FALSE | TRUE | TRUE |
Projected Cash Flow
The cash stream projection demonstrates that beginning cost and procurements for progressing costs are satisfactory to address our needs until the business itself creates its own cash stream sufficient to help operations.
| Table: Cash Flow | |||
| Pro Forma Cash Flow | 2015 | 2016 | 2017 |
| Cash Received | |||
| Cash from Operations: | |||
| Cash Sales | $350,500 | $455,200 | $800,000 |
| Cash from Receivables | $0 | $0 | $0 |
| Subtotal Cash from Operations | $350,500 | $455,200 | $800,000 |
| Additional Cash Received | |||
| Non-Operating (Other) Income | $0 | $0 | $0 |
| New Current Borrowing | $0 | $0 | $0 |
| New Other Liabilities (interest-free) | $0 | $0 | $0 |
| New Long-term Liabilities | $0 | $0 | $0 |
| Sales of Other Current Assets | $0 | $0 | $0 |
| New Investment Received | $0 | $0 | $0 |
| Subtotal Cash Received | $350,500 | $455,200 | $800,000 |
| Expenditures | 2015 | 2016 | 2017 |
| Expenditures from Operations: | |||
| Cash Spending | $10,000 | $15,000 | $20,000 |
| Payment of Accounts Payable | $340,500 | $440,200 | $780,000 |
| Subtotal Spent on Operations | $404,797 | $538,357 | $665,831 |
| Additional Cash Spent | |||
| Non Operating (Other) Expense | $0 | $0 | $0 |
| Principal Repayment of Current Borrowing | $0 | $0 | $0 |
| Other Liabilities Principal Repayment | $0 | $0 | $0 |
| Long-term Liabilities Principal Repayment | $1,000 | $12,000 | $18,000 |
| Purchase Other Current Assets | $0 | $0 | $0 |
| Subtotal Cash Spent | $403,797 | $526,357 | $647,831 |
| Net Cash Flow | $37,100 | $16,500 | $50,400 |
| Cash Balance | $53,297 | $71,157 | $152,169 |
Projected Balance Sheet
The table shows projected balance sheet for three years.
| Table: Balance Sheet | |||
| Pro Forma Balance Sheet | |||
| Assets | |||
| Current Assets | 2015 | 2016 | 2017 |
| Cash | $60,000 | $68,500 | $121,000 |
| Other Current Assets | $40,000 | $40,000 | $40,000 |
| Total Current Assets | $100,000 | $108,500 | $161,000 |
| Long-term Assets | |||
| Long-term Assets | $0 | $0 | $0 |
| Accumulated Depreciation | $800 | $1,000 | $2,400 |
| Total Long-term Assets | $800 | $1,000 | $2,400 |
| Total Assets | $100,800 | $109,500 | $163,400 |
| Liabilities and Capital | 2015 | 2016 | 2017 |
| Accounts Payable | $12,000 | $12,000 | $24,000 |
| Current Borrowing | $0 | $0 | $0 |
| Other Current Liabilities | $0 | $0 | $0 |
| Subtotal Current Liabilities | $12,000 | $12,000 | $24,000 |
| Long-term Liabilities | $120,000 | $100,000 | $85,000 |
| Total Liabilities | $132,000 | $112,000 | $109,000 |
| Paid-in Capital | $30,000 | $30,000 | $30,000 |
| Retained Earnings | $2,000 | $40,000 | $23,500 |
| Earnings | ($47,532) | $20,670 | $55,090 |
| Total Capital | ($10,532) | $10,139 | $65,228 |
| Total Liabilities and Capital | $99,763 | $115,355 | $163,422 |
| Net Worth | ($10,532) | $10,139 | $65,228 |
References
Almualla, N. A., Laleye, L. C., Abushelaibi, A. A., Al-Qassemi, R. A., Wasesa, A. A., & Baboucarr, J. (2010). Aspects of the microbiological quality and safety of ready-to-eat foods in Sharjah supermarkets in the United Arab Emirates.Journal of Food Protection®, 73(7), 1328-1331.
Davari, M., Shivay, Y. S., & Mirzakhani, M. Iran’s Organic Agriculture Potential: an Opportunity for the Middle East Countries.
Muthukumaran, K. (2006). Organic Agriculture and Food Industry: Trends, Challenges, and Opportunities. CAB CALLING. Organic Agriculture and Food Industry-Trends, Challenges and Opportunities II. Special Issue, 30(4), 13-20.
Vilkhu, K., Mawson, R., Simons, L., & Bates, D. (2008). Applications and opportunities for ultrasound-assisted extraction in the food industry—A review.Innovative Food Science & Emerging Technologies, 9(2), 161-169.
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