An analysis of the infant formula industry


This paper gives an analysis of the infant formula industry with regards to how Great Start Nutrition can gain entry in the market with this product. It gives the internal and external analysis of the business, goals, and objectives that the company needs to focus on, as well as a competitive analysis of the industry.
PESTEL Analysis
Political: Great Start will have to meet safety requirements and prove to government agencies that the new product is safe for consumption by babies.
Economic: The current state of the economy shows that start-ups can perform better. Interest and inflation rates are favorable for Great Start Nutrition at the moment.
Social: A lot of people want products that are proven to be 100% safe for their babies. Also, there are customers who believe in breast milk only for their babies. Thus, these will affect the reception of the new baby formula in the market.
Technological: The company has to make use of research and development activities that have been made possible by modern technology and come up with a product that caters for the needs of all customers (Helu & Hedberg Jr, 2015).
Environmental: with concerns about conservation of the environment, the company has to adopt environmental friendly ways of production, including using packaging materials that do not pose a danger to the environment (Govindan, Diabat & Shankar, 2015).
Legal: laws that can affect the launching of the new product include health and safety law, consumer law, and anti-trust law. The company has to ensure that it avoids these legal obstructions.

Porter’s Five Forces Analysis

The threat of new entrants: since the nutrition industry is easy to get into, Great Start Nutrition faces a considerable threat from new entrants.
The threat of substitution: there is a high threat of substitution because research and development is continuous and new and better products can be discovered, replacing the current ones.
Bargaining power of suppliers: suppliers have lower bargaining power because they are many in the industry.
Bargaining power of customers: since there are many players in this industry, customers have stronger bargaining power because they can easily shift from one business to another.
Competitive rivalry: there is considerable competition in the industry. Marketing and advertising activities are heavily applied by companies.
Goals and Objectives
Goal: Creation of awareness of the new product among the targeted customers within the first five months after launching: This goal is linked to Porter’s Five Forces analysis because it addresses how the company can find a niche in the market.
• to attract at least1000 views of the new product information in the social media platforms of the company
• To get at least three media outlets conveying the press release about the product
• To get at least 100 visits to the company website within the said period
Goal: to attain sales of a third of total products within the first year: this goal is related to PESTEL analysis because sales will be determined by how the company performs in the industry.
• To identify the market segment to concentrate on
• To acquire a customer group that will become loyal to the product
• To attain the threshold for profitability from the product
Goal: to achieve competitiveness of the product within the first year after launching: this goal is linked to the SWOT analysis because it addresses the performance of the product internally and externally.
• To get a breakdown of the top companies in baby formula across the industry
• To identify a competitive advantage to focus on
• To identify the weaknesses and strengths of competitors.
Goal: to promote environmental conservation and attract customers who are concerned about the same within the first two years: this goal is linked to the PESTEL analysis.
• To source for and use organic materials in the production
• To avoid using plastic products during packaging
• To approach marketing from an environmental angle

Don't use plagiarized sources. Get Your Custom Essay on
An analysis of the infant formula industry
Just from $9/Page
Order Essay

Competitive Analysis

The three major competitors of Great Start Nutrition are Nestle, Mead Johnson, and Abbott
Nestle: the company produces Nestle Good Start. The food is available for babies between zero to twelve months. The company has a strength because of its international reach and great brand awareness. However, it has been criticized for the production of products that have turned out to be unsuitable for customers in the past.
Abbott; this company produces Similac. A strength of the company is that Similac has immune-nourishing qualities similar to those in breast milk. However, it has a weakness in that the products may lead to allergic reactions among some consumers.
Mead Johnson: this company produces Enfamil. The company boasts of having an international market. However, due to its merger with RB, the company has no control of the market as it used to.

Get Professional Assignment Help Cheaply

Buy Custom Essay

Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?

Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.

Why Choose Our Academic Writing Service?

  • Plagiarism free papers
  • Timely delivery
  • Any deadline
  • Skilled, Experienced Native English Writers
  • Subject-relevant academic writer
  • Adherence to paper instructions
  • Ability to tackle bulk assignments
  • Reasonable prices
  • 24/7 Customer Support
  • Get superb grades consistently

Online Academic Help With Different Subjects


Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.


Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.

Computer science

Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!


While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.


Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.


In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.


Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.


We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!


We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.


Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.

What discipline/subjects do you deal in?

We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.

Are your writers competent enough to handle my paper?

Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.

What if I don’t like the paper?

There is a very low likelihood that you won’t like the paper.

Reasons being:

  • When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
  • We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.

In the event that you don’t like your paper:

  • The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
  • We will have a different writer write the paper from scratch.
  • Last resort, if the above does not work, we will refund your money.

Will the professor find out I didn’t write the paper myself?

Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.

What if the paper is plagiarized?

We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.

When will I get my paper?

You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.

Will anyone find out that I used your services?

We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.

How our Assignment  Help Service Works

1.      Place an order

You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.

2.      Pay for the order

Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.

3.      Track the progress

You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.

4.      Download the paper

The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.

smile and order essaysmile and order essay PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!

order custom essay paper