A DAM system is the business process for retrieving string and organizing the right media as well as managing digital permissions and rights. The system organizes shares and stores digital assets in one central location (Austerberry, 2017). To successfully do so, the DAM has to possess the following capabilities
• Content and asset management
• Collaboration and accessibility
• Effective customer profiling and
• Effective workflow management at scale
Best DAM software
There are various digital asset management software out there but the most highly rated include
• Libris- among the simplest and fastest which makes it’s a choice for most small businesses (Austerberry, 2017).The other software include
• Air Table
• Wire drive
• Brand Maker
• Merlin One
• Brightspot and
adoption of a collection of existing products
Given NAOs findings and considering the off the shelf products, it wasn’t wise for BBC to adopt a collection of existing products. The mere fact that these off the shelf products didn’t deliver should have been an indicator that the company would have operated much better through a custom made software package. The needs of the company weren’t satisfied with the off the shelf products which kept disappointing and putting the company in a more controversial position. The solution would have been to hire a company to customize a software product for the company even if it could have been more expensive. For the integration of work processes, the company stood to gain much by forgetting the off the shelf products. By continuing to incorporate them, the company had set itself to fail. The blame was therefore on the management.
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