In the world of business, the selection of a solution strategy and the making of a business case for the chosen solution viability mark the final phase in design thinking. The proposed solution gains a significantly great chance of leading to a given innovation (Pirraglia, 2014). This presentation is based on the evaluation of design thinking application in real-world business with respect to organizational problems. The presentation provides an insight of the value of the department’s use of design thinking to come up with a solution to the issue of personal disconnect among team members. Personal disconnect with other members of the team. The application of design thinking, in this case, would involve the combination of empathy for the problem context, creativity to generate meaningful solutions, as well as rationale to analyze and fit a number of the possible solution with respect to the nature of personal disconnect existing between team members.
Application of Design thinking to the Problem
As abovementioned, the problem faced by the team in the organization is an existing disconnect specifically with other members of the team. This problem is very critical because it has the capability of leading the team to end up becoming non-functional. Once the team becomes non-functional the product/service becomes of low quality thereby leading to unsatisfied customers. Design thinking, in this case, would be applicable through matching the needs of the team members with what is feasible and viable with respect to the team’s line of work, as part of the organization’s business strategy (Brown T., 2008). In regard to the existing disconnect among team members, some team members want to develop a product that would satisfy the customer adequately while others want to remain passive with no focus on customer satisfaction. The need to focus on the final consumer would be critical in developing a marketplace that is fully developed (Brown T., 2008).
Implications of Design Thinking to Customers or End-Users
Customers or end-users likely to be affected by the application of more formal design thinking are the consumers of the products developed by the team. Ensuring adequate connection among all team members would make it possible to work towards the achievement of a common goal. In this regard, the buying behavior of customers would be affected once the innovation is enhanced through collaborated actions by instilling teamwork among the member. Regarding empathy as an aspect of design thinking, the team can imagine the world from various perspectives including the wellbeing of each member, end users, as well as customers (Brown & Anthony, 2001). Integrative thinking would thus be very important in this case to both customers and other end users.
Effectiveness of Design Thinking
Design thinking is highly applicable and effective in the organization especially in dealing with the issue of the disconnect between team members. The application of design thinking ensures empathy among workers in which case the wellbeing of other stakeholders is considered or even prioritized (Brown & Anthony, 2001). In this regard, the team would be focused on innovation to enhance their financial gains, which will indirectly or directly enhance the company’s competitive advantage. More importantly, end users and customers will definitely attain adequate satisfaction owing to the motives behind the innovation efforts employed by each team member (Brown & Anthony, 2001). It would mainly promote collective thinking among the members. They would realize that having a common goal, motive and/objective is critical, rather than only relying on the existing analytical process. Ensuring optimism the team members would ensure that a solution to any problem is achieved irrespective of the magnitude of the problem. Together, the team member would be able to initiate experimentalism by posing questions and then exploring constraints in a creative way (Brown T., 2008). All this means that design thinking is highly applicable in the organization, especially considering the problem of concern in this case.
Convincing stakeholders about the value of design thinking will be based on its success in various organizations and the possibility of achieving success in regard to the problem being discussed in this report. The case of P&G is one of the perfect ways of convincing stakeholders about the value of design thinking. Essentially, various companies such as P&G have enhanced their innovation success rates owing to the implementation of design thinking to help solve key problems that would otherwise stand in the ways of innovation processes. Design thinking enables the generation of inhibiting disruptive approaches to innovation (Brown & Anthony, 2001). Based on these aspects, stakeholders would ultimately notice the values associated with design thinking.
Brown, B., & Anthony, S. D. (2001). How P&G Tripled Its Innovation Success Rate: Inside the company’s New Growth Factory. Spotlight on Product Innovation, Harvard Business Review, 1-10.
Brown, T. (2008). Design Thinking. Harvard Business Review, 1-11.
Pirraglia, W. (2014). Organizational Problems in the Workplace. Retrieved from Demand Media: http://smallbusiness.chron.com/organizational-problems-workplace-12570.html
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