The appeal to logic
After watching the concession speech by John McCain, there were various ways that McCain appealed to logic, authority, and emotion to address his audience. According to this week’s reading, appeal to authority involves establishing credibility. When delivering his speech after being defeated by Barck Obama, McCain utilizes authority to admit his defeat by stating that the American people have spoken clearly by choosing Obama. In this opening statement, McCain establishes the credibility of his defeat based on the choice and view of the American people on who they want to be their president. McCain also appealed to logic in his speech to address his audience. From the understanding that I gained from the artistic proof discussion, appeal to logic involves using reasoning to form thoughts and arguments to persuade the audience. McCain in his speech makes use of logic to reveal to his audience on how the perceptions of Americans have changed over the years.
Dining and working in the white house
According to McCain, in the American history, it was outrageous for the African America to dine or work in the white house and supports his justification by how outraged the American people were when President Theodor Roosevelt invited Booker T to dine with his family in the White House. McCain continues to indicate that the current United States sets it apart from such cruel times indicating that the election of an African America as the president of the country justifying his arguments. Based on class lectures, appeal to emotions involves authors trying to make their audience feel a certain way about arguments. It involves using emotions as a way to convince the audience. In his speech, McCain also uses emotions to persuade his audience.
Urging the audience to accept the outcome of the election
At the beginning of his speech, for example, McCain urges the audience to accept the outcome of the election and work with the elected president for the better of the country that they all love. In this instance, McCain uses emotions to persuade the audience to accept the outcome of the elections.
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