Business
Business concept: a brand of fresh fruit smoothies that are mainly targeted to the people who are conscious about their health because of the emphasis on fresh fruits harvested no more than five days ago.
Management structure: the management of the company includes the CEO who is the overall head. He is assisted by the chief financial officer, chief operations officer, human resource manager, and customer relations manager. Each of these departments has supervisors who control smaller units within them. All other employees answer to the supervisors.
Market need: the company identified a need in the market regarding a healthy diet at affordable costs, especially the members of the lower socioeconomic classes in the community. The company focuses on addressing this need by providing smoothies that are affordable to all people.
Competitive advantages
Competitive advantages: the company insists on fresh fruits harvested within the last five days. Therefore, the freshness of the smoothies is guaranteed for customers at all times. The company also aims at customization of products for clients (Hsu, Lu & Ng, 2014). Thus, each client feels valued. Another competitive advantage entails producing products for each category of clients, addressing health and economic factors of customers. Thus, the company has a wide market.
Financial projections: the company invests three-quarters of its revenue on production and the rest on marketing activities. The products are sold at 5% above the total cost of production for each. Since the company aims at selling 100% of all products, the company is expected to earn substantial profits. 85% of the profit is distributed to shareholders and the other amount invested back to the company.
Exit plan: the exit plan for the firm entails the sale of company ownership to a bigger firm (Mulherin & Aziz Simsir, 2015). This plan can be executed when the business is making profits so that a substantial profit can be earned for all shareholders.
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