How has the progression of communication technology affected the business environment?
Communication technology has changed and revolutionized the business environment. The communication technological advancements we are witnessing today have transformed communications into a whole different realm. Messages are sent as well as delivered instantly, and task assigned and managed through computer systems (Forman, 2015. The following are some of the ways the progression of communication technology has changed the environment
The continued evolution of email
Emails have since moved from sending messages only to include many other functionalities of workflow management. Email in a business setting can perform other functions such as programming alerts for VIP messages, sending automated messages when the user is unreachable and flogging priority messages.
Scheduling and project management systems
Employees do not have to be in the same room in order to share ideas, contribute or even do work. They can work from anywhere in the world. The advancements in technology, for instance, Skype, emails have allowed work to be listed, assigned, uploaded, set appointments and tracking the progress all thanks to the technology (Forman, 2015)
Artificial intelligence and marketing
The communication systems have rapidly advanced to the point where they can analyze consumer data and make suggestions on, likely consumer needs and preferences. This assists the marketing department to come up with an effective plan to target consumers effectively.
All of these advantages point in one direction, they have increased the efficiency in which organizations acquire, analyze and use their data to target their consumers. The results are increased profitability, market positioning, and better competitive advantage
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