Coca-Cola Decision Making Systems

Coca-Cola Decision Making Systems at Operational level

Table of Contents

Executive Summary. 2

Introduction. 2

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Operational Decisions. 3

Factors that affect decision making at Coca-Cola Operational Level 3

Return on Investment 3

Brand Impact 4

Effect on Resources. 4

Opportunity Cost 5

Information decision Making Systems. 5

Communication-driven DSS. 5

Data-driven DSS. 5

Conclusion. 6

Recommendations. 6

References. 7

Executive Summary

This paper is to discuss the decision-making framework of Coca-Cola Company as well as to offer a conclusion on the best way forward for the company in the future. It current decision-making systems are also highlighted.


The Coca-Cola Company manages the assembling of drinks that are non-alcoholic. The Coca-Cola Company has in excess of four hundred brands in numerous nations of the world. The Company is in charge of assembling, conveyance and promoting of the refreshment item. It utilizes a franchised arrangement of appropriation where the concentrated syrup is sold to bottlers that are in many nations. The refreshment Company is Centralized with Human Resource staff that are exceptionally experienced. Centralization in the organization helps enhance the representative’s connection and profits the experts. The Coca-Cola Company has a mission of reviving the world, rousing snippets of idealism and making esteem and additionally having any kind of effect (Foster, 2008). The vision of the Company states what the Company goes for attaining. The Company has an accentuation on the clients, accomplices, portfolio, benefit making and profit of the Company (Foster, 2008). The Company utilizes a multi-divisional lattice in view of its tremendous size and extent of operation. Coca-Cola Company has numerous International staffs in the different International Divisions that it claims. They are all disengaged from the principle head office as they are found in Africa, Europe, Pacific, Latin, and North America. These divisions are further separated as per the land area. This is critical since it helps in choice-making at the nearby level of the locale. At the point when choices about the Company item are made at the neighborhood level, the Coca-Cola Company has the capacity to change with the requests in the business sector. Such a hierarchical structure is powerful for a huge Company. Coca-Cola Company has tight operations that are worked from the head office. The hierarchical structure of the Coca-Cola Company is gone for gathering the affectability of the business in the locale where the Company is spotted. The authoritative structure of The Coca-Cola Company is intended to satisfy its own particular prerequisites.

Operational Decisions

Operational decisions identify with the everyday operations of Coca-Cola. The innumerable connections that happen regularly speak to the consequence of operational choices. These choices, in this way, can stall the company and make it insufficient. To keep this, operational choices ought to be reliable with vital choices. Great operational choices will have measurable comes about, for example, higher incomes, expanded benefits, expanded profit and client satisfaction (Xia & Xu, 2011). Type of decisions include:

  1. Human Resource Decisions: This is a type of decision meant to help the organization run it human capital.  It helps boost the motivation of the employees as well as understand the needs of the employees
  2. Management decisions: These are decisions meant to help the organization to boost its operational capacity in terms of resources amid other concerns aimed at assuring success of the organization.

Factors that affect decision making at Coca-Cola Operational Level

Return on Investment

One of the clear components that impacts business choices is the impact on benefit. You can gauge this in various ways, yet computing a rate of return is regularly the least difficult. The profit for a speculation is the measure of profit you pick up or lose by undertaking a movement. For instance, in the event that you use $1,000 on a magazine commercial, you may produce $5,000 in deals. If the company used $1,000 on post office based mail, you may create $6,000 in deals. Nonetheless, the staff time you use dealing with the regular postal mail project may cost you substantially more than setting a promotion, making your profit for the advertisement better. Figuring your return for every open door would tell you what choices offer a superior speculation.

Brand Impact

Numerous choices the company makes, from where you publicize and offer to what costs you charge and philanthropies you support, have an effect on your picture. Simply on the grounds that you can expand deals briefly with a 50 percent off deal doesn’t mean you ought to do it if the deal sends the message that you can’t offer your item at the maximum. It may be ideal to give that stock and take a business compose off, regardless of the fact that you wind up with less budgetary profit from the gift, in light of the fact that you’ll ensure your image. Adding another item to your line that doesn’t fit in with your different items can make an impression on buyers that you generally won’t practice or are a master in what you offer, harming your image. Consider what your clients will think when you settle on choices the general population can see (Laudon, K & Laudon, 2009).

Effect on Resources

When you ascertain your benefit advantage from a conceivable choice, likewise consider the general impact on your deals, human assets, bookkeeping, generation and data engineering staff. In the event that making a specific item detracts your staff from different exercises, you may lose other benefit opportunities. In the event that you overburden your staff, you may begin losing key representatives. Notwithstanding taking a gander at your dollar costs for making and offering an item, audit the effect it will have on your operations.

Opportunity Cost

When you settle on one decision, you lose the chance to make an alternate. Case in point, on the off chance that you choose to purchase radio advertisements, you may not have the monetary allowance to purchase TV spots. On the off chance that you purchase new apparatus that enhances your creation, you may not have the capacity to give raises or rewards not long from now. Asking your deals staff to create new clients may bring about them giving less client administration to existing clients. When you settle on essential business choices, ask yourselves what would happen with your cash and assets on the off chance that you don’t seek after that arrange or undertaking.

Information decision Making Systems

Communication-driven DSS

Most communications-driven DSSs are targeted at inward groups, including accomplices. Its intention are to help direct a gathering, or for clients to work together. The most well-known innovation used to convey the DSS is a web or customer server. Cases: talks and texting virtual products, online coordinated effort and net-meeting frameworks (Kou, Shi & Wang, 2011).

Data-driven DSS

Most data-driven DSSs focused at manager, staff furthermore item/benefit suppliers. It is utilized to inquiry a database or information distribution center to look for particular responses for particular purposes. It is sent through a principle outline framework, customer/server join, or by means of the web. Cases: machine based databases that have an inquiry framework to check (counting the joining of information to increase the value of existing databases


Significant choices are made at top level administration it is later passed on to lower level administration which understudy pass it on to whatever is left of the association. The association capacity to impact choices is viewed as cool or roundabout investment, laborers give exhortation, which gets to be a piece of the choice methodology, yet different bodies, for example, top level administration settle on the important choices. Chiefs do give representatives with chances to investment in choice making procedure, yet I trust it is to addition both a high caliber of co-operation and duty to choice. The way a choice is molded is focused around association execution assessment, remunerates and time demands. Workers are urged to have a dynamic voice and prizes are given to support assurance. Be that as it may in the matter of significant choice making, the choice was at that point made before you were requested information. Without a doubt you are requested your info, this is a piece of their system. We meet as gatherings with top level administration on the circumstances close by there is a dialog, then an inquiry and answer.


It is vital for the management of the company to consider that the operational level calls for better decision making systems that are of contemporary nature. They should also have customers on board as key facet towards decisions making. This will steer the company’s success to the future.



Foster, R. J. (2008). CocaGlobalization. Blackwell Publishing Ltd.

Kou, G., Shi, Y., & Wang, S. (2011). Multiple criteria decision making and decision support         systems—Guest editor’s introduction. Decision Support Systems51(2), 247-249.

Laudon, K., & Laudon, J. (2009). Management Information Systems: International Edition,           11/E. Pearson Higher Education.

Xia, M., & Xu, Z. (2011). Hesitant fuzzy information aggregation in decision         making. International Journal of Approximate Reasoning52(3), 395-407.

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