The Car2Go Company
Car2Go Company is one of the most prominent companies in the transportation industry. The company was established in 2008 by the principal founder called Jonathan Gadish, along with at least three more co-founders. Mostly, Car2Go is facing growing challenges in the current market segments, unlike in 2008, when the company was founded. In the current market segment, Car2Go is struggling to main competitive advantage, to maintain market share, to grow its customer base, to increase revenue, and to reach profitability (Jorge & Correia, 2013). Mainly, Car2go offers services in the transportation industry through car-sharing services. The car-sharing concept was initiated by the company cutting edge concept in leasing companies, rental car companies, and social responsibility. Thus, the core purpose of this paper is to develop a proposal to Car2Go management to examine a new market segment that the company can set its business.
In this proposal, the best city that seems viable to Car2Go Company business and market venture in Austin, Texas. Ideally, Car2Go management team should consider Austin as a potential business venture in life with car-sharing services. Mainly, car-sharing services allow people to use private cars without the burden of ownership. In Austin, many transportation companies, both profit and non-profit, have approached residents with an agenda of selling services similar to those offered by Car2Go (Jorge & Correia, 2013). Thus, the proposal aims to fuel Car2Go management to venture into the Austin market before the competitors achieve a competitive advantage. For Car2Go to venture into Austin’s market, it is essential to consider the marketing mix for the company to integrate with the market segment in Austin, Texas.
Austin as a viable business location for Car2Go
The first aspect that makes Austin, Texas, a viable business location for Car2Go is the demographic setting and location. Mainly, many people are residing in Austin where the majority are concentrated in the University of Texas at Austin and in the Central Business District (CBD) of Austin (Jorge & Correia, 2013). These two locations are essential to Car2Go business venture, and the company can be an appropriate service to residents of Austin who would like car-sharing services, those who occasionally require a car for short trips, and those who drive alone. In this proposal, Austin presents economic and demographic features that can propel Car2Go to set its next business idea in the location. Main, Car2Go has recorded success through existing car-share programs in other cities. Thus, the two locations in Austin, that is, Austin CBD and the University of Texas at Austin are the most appropriate and viable locations for Car2Go programs.
The physical characteristics in the neighborhood of Austin city will propel Car2Go Company to establish a successful business venture because the market segments in the city will support car-sharing services due to low car ownership rate. Austin presents transit and neighborhood characteristics that are likely to be the success indicators for car-sharing services offered by Car2Go Company. In the past decade, the household density in Austin has increased significantly thereby projecting that the majority of residents are likely to use car-share services.
Car2Go can successfully venture in Austin due to the high population of people in the Austin CBD and the University of Texas at Austin. The population of students at the University of Texas is estimated to be over 60,000 students (Zervas et al., 2013). Daytime employees in the Austin CBD are more than 100,000, and the majority of them reside in a 6-mile radius. Besides, the majority of people in the city are middle-income earners. In other words, only a small proportion of the population in Austin own personal vehicles. Thus, Car2Go has an opportunity to offer transportation services in Austin because of demographic and economic aspects in the area are excellent.
Recommendations and Conclusion
Consequently, it is not easy for any company to enter the industry, and there is a need to use strategies that can allow the company to set a successful business venture. Thus, Car2Go needs to identify various aspects that can propel a successful business venture in Austin. The proposal provides several recommendations to Car2Go to set achieve competitive advantage in Austin through the marketing mix.
Product
Mainly, Car2Go aims to offer car-share services in Austin. The main customers in the market segment are employees in the Austin CBD and students in The University of Texas at Austin. Thus, Car2Go should incorporate Smartphone applications to allow the majority of potential customers to access their services. Also, Car2Go should take advantage of telecommunication technology in Austin to offer 24/7 car-share services.
Price
The cost of accessing Car2Go services should be affordable because the majority of potential customers in Austin are a middle-income earner. Thus, the company should set lower fees without annual fees. The company should use its flat rates to cover costs, thereby enabling the customers to save.
Place
The company should target two main market segments in Austin, namely; the University of Texas at Austin and the Austin CBD. However, Car2Go can increase the business venture in the by targeting people living in a 6-mile radius of Austin.
Promotion
Lastly, Car2Go should increase awareness of at least 50%. Thus, the company should partner with advertising companies in Austin to reach the target population. Mainly, Car2Go should partner with Translink to lower the cost of advertising.
Get Professional Assignment Help Cheaply
Are you busy and do not have time to handle your assignment? Are you scared that your paper will not make the grade? Do you have responsibilities that may hinder you from turning in your assignment on time? Are you tired and can barely handle your assignment? Are your grades inconsistent?
Whichever your reason is, it is valid! You can get professional academic help from our service at affordable rates. We have a team of professional academic writers who can handle all your assignments.
Why Choose Our Academic Writing Service?
- Plagiarism free papers
- Timely delivery
- Any deadline
- Skilled, Experienced Native English Writers
- Subject-relevant academic writer
- Adherence to paper instructions
- Ability to tackle bulk assignments
- Reasonable prices
- 24/7 Customer Support
- Get superb grades consistently
Online Academic Help With Different Subjects
Literature
Students barely have time to read. We got you! Have your literature essay or book review written without having the hassle of reading the book. You can get your literature paper custom-written for you by our literature specialists.
Finance
Do you struggle with finance? No need to torture yourself if finance is not your cup of tea. You can order your finance paper from our academic writing service and get 100% original work from competent finance experts.
Computer science
Computer science is a tough subject. Fortunately, our computer science experts are up to the match. No need to stress and have sleepless nights. Our academic writers will tackle all your computer science assignments and deliver them on time. Let us handle all your python, java, ruby, JavaScript, php , C+ assignments!
Psychology
While psychology may be an interesting subject, you may lack sufficient time to handle your assignments. Don’t despair; by using our academic writing service, you can be assured of perfect grades. Moreover, your grades will be consistent.
Engineering
Engineering is quite a demanding subject. Students face a lot of pressure and barely have enough time to do what they love to do. Our academic writing service got you covered! Our engineering specialists follow the paper instructions and ensure timely delivery of the paper.
Nursing
In the nursing course, you may have difficulties with literature reviews, annotated bibliographies, critical essays, and other assignments. Our nursing assignment writers will offer you professional nursing paper help at low prices.
Sociology
Truth be told, sociology papers can be quite exhausting. Our academic writing service relieves you of fatigue, pressure, and stress. You can relax and have peace of mind as our academic writers handle your sociology assignment.
Business
We take pride in having some of the best business writers in the industry. Our business writers have a lot of experience in the field. They are reliable, and you can be assured of a high-grade paper. They are able to handle business papers of any subject, length, deadline, and difficulty!
Statistics
We boast of having some of the most experienced statistics experts in the industry. Our statistics experts have diverse skills, expertise, and knowledge to handle any kind of assignment. They have access to all kinds of software to get your assignment done.
Law
Writing a law essay may prove to be an insurmountable obstacle, especially when you need to know the peculiarities of the legislative framework. Take advantage of our top-notch law specialists and get superb grades and 100% satisfaction.
What discipline/subjects do you deal in?
We have highlighted some of the most popular subjects we handle above. Those are just a tip of the iceberg. We deal in all academic disciplines since our writers are as diverse. They have been drawn from across all disciplines, and orders are assigned to those writers believed to be the best in the field. In a nutshell, there is no task we cannot handle; all you need to do is place your order with us. As long as your instructions are clear, just trust we shall deliver irrespective of the discipline.
Are your writers competent enough to handle my paper?
Our essay writers are graduates with bachelor's, masters, Ph.D., and doctorate degrees in various subjects. The minimum requirement to be an essay writer with our essay writing service is to have a college degree. All our academic writers have a minimum of two years of academic writing. We have a stringent recruitment process to ensure that we get only the most competent essay writers in the industry. We also ensure that the writers are handsomely compensated for their value. The majority of our writers are native English speakers. As such, the fluency of language and grammar is impeccable.
What if I don’t like the paper?
There is a very low likelihood that you won’t like the paper.
Reasons being:
- When assigning your order, we match the paper’s discipline with the writer’s field/specialization. Since all our writers are graduates, we match the paper’s subject with the field the writer studied. For instance, if it’s a nursing paper, only a nursing graduate and writer will handle it. Furthermore, all our writers have academic writing experience and top-notch research skills.
- We have a quality assurance that reviews the paper before it gets to you. As such, we ensure that you get a paper that meets the required standard and will most definitely make the grade.
In the event that you don’t like your paper:
- The writer will revise the paper up to your pleasing. You have unlimited revisions. You simply need to highlight what specifically you don’t like about the paper, and the writer will make the amendments. The paper will be revised until you are satisfied. Revisions are free of charge
- We will have a different writer write the paper from scratch.
- Last resort, if the above does not work, we will refund your money.
Will the professor find out I didn’t write the paper myself?
Not at all. All papers are written from scratch. There is no way your tutor or instructor will realize that you did not write the paper yourself. In fact, we recommend using our assignment help services for consistent results.
What if the paper is plagiarized?
We check all papers for plagiarism before we submit them. We use powerful plagiarism checking software such as SafeAssign, LopesWrite, and Turnitin. We also upload the plagiarism report so that you can review it. We understand that plagiarism is academic suicide. We would not take the risk of submitting plagiarized work and jeopardize your academic journey. Furthermore, we do not sell or use prewritten papers, and each paper is written from scratch.
When will I get my paper?
You determine when you get the paper by setting the deadline when placing the order. All papers are delivered within the deadline. We are well aware that we operate in a time-sensitive industry. As such, we have laid out strategies to ensure that the client receives the paper on time and they never miss the deadline. We understand that papers that are submitted late have some points deducted. We do not want you to miss any points due to late submission. We work on beating deadlines by huge margins in order to ensure that you have ample time to review the paper before you submit it.
Will anyone find out that I used your services?
We have a privacy and confidentiality policy that guides our work. We NEVER share any customer information with third parties. Noone will ever know that you used our assignment help services. It’s only between you and us. We are bound by our policies to protect the customer’s identity and information. All your information, such as your names, phone number, email, order information, and so on, are protected. We have robust security systems that ensure that your data is protected. Hacking our systems is close to impossible, and it has never happened.
How our Assignment Help Service Works
1. Place an order
You fill all the paper instructions in the order form. Make sure you include all the helpful materials so that our academic writers can deliver the perfect paper. It will also help to eliminate unnecessary revisions.
2. Pay for the order
Proceed to pay for the paper so that it can be assigned to one of our expert academic writers. The paper subject is matched with the writer’s area of specialization.
3. Track the progress
You communicate with the writer and know about the progress of the paper. The client can ask the writer for drafts of the paper. The client can upload extra material and include additional instructions from the lecturer. Receive a paper.
4. Download the paper
The paper is sent to your email and uploaded to your personal account. You also get a plagiarism report attached to your paper.
PLACE THIS ORDER OR A SIMILAR ORDER WITH US TODAY AND GET A PERFECT SCORE!!!
