Organizational development and the Apple Inc. company

Organizational development in business

Organizational development plays a significant role in a business’s success because it affects all decision-making procedures. Precisely, companies use organizational development tools to analyze areas that need change and its effect on the overall operations of the organization. Furthermore, organizational development helps a company to promote and manage corporate growth. Organizational development includes some concepts and theories that help an organization to overcome challenges and realize maximum profits. For instance, managers can use OD intervention strategies to identify and solve a specific problem and thus improve the functioning of the organization. Furthermore, a company can utilize OD intervention strategies to address its corporate culture by analyzing problem areas related to performance and career development. Undoubtedly, Apple Company can utilize OD intervention strategies to solve some of the evident challenges in its organizational culture today. Apple is one of the most successful brands in the global market, faces various corporate challenges, but can apply some OD intervention strategies to overcome them. Apple’s Case

Apple Inc. has undoubtedly been a famous company among both consumers and investors for many years. Indeed, Apple’s products that exhibit the integration of both art and technology continue to attract consumers in the global market place. Consequently, Apple’s stock has attracted many investors throughout the ages. Apple Company has an effective organizational culture that has helped the firm to be successful in the global market. Precisely, Apple’s corporate culture helps human resource to accomplish various strategic objectives. For instance, Apple uses its corporate culture to encourage and support innovation which has a significant impact on business competitiveness in industries that deal with information technology and online services. Furthermore, Apple’s former CEO, Steve Jobs, and the current CEO, Tim Cook, have strived to maximize human resource support for business relevance in various markets around the globe. The unique corporate culture has helped Apple to have a stronger competitive advantage over other firms in the information technology industry such as Google and Sony.
Despite its success, Apple Inc. faces some operational challenges that might prove catastrophic for the company in the near future. Undoubtedly, Apple’s competitive edge in the global smartphone market seems to have declined as consumers and investors have shown little enthusiasm for their company’s new products such as the iPhone X. The development is as a result of some corporate challenges that continue to affect the function of the company every day. First, Apple faces a technological challenge as its latest products appear to be a marginal instead of a radical improvement over its predecessors. For instance, most of the technological abilities and physical attributes of the new iPhone X resemble those of its predecessor, iPhone 9. Second, Apple faces a leadership challenge as it is apparent that the company has not yet recovered from the leadership transition in 2010. Indeed, Steve Jobs was not only a leader with a broad vision but also an individual who knew more about the market, art, and technology. However, the current CEO, Tim Cook, lacks Jobs’ charisma and his ability to attract consumers to the brand. Third, Apple faces a competition challenge in the information technology market. Initially, Apple’s unique innovation and barriers to competitors had helped the company to overcome rival brands in the market such as Nokia and Hewlett Packard. However, Apple has faced significant challenges in the recent past as rival brands such as Google and Amazon continue to unveil products that match or have an edge over the iPhones and iPads. Finally, Apple faces an economic challenge as the company continues to record declined sales in some parts of the world. While the company continues to witness an inelastic demand for its products in North America, Apple faces an impending sales downturn in Europe and Asia.

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The Importance of OD Intervention Strategies in Apple’s Case

Indeed, Apple has to find a long-lasting solution that will solve the challenges and thus restore its reputation in the global market. Precisely, OD intervention strategies can help the company to overcome these problems. First, Apple should use the diagnostic activity that involves the collection of all pertinent data about the condition of the company. In other words, Apple should try to collect all the available information from the organization’s operations records, observation of workplace activities, and also by holding interviews with employees. As a result, Apple’s management will determine the current health of the company. Precisely, the managers should ensure that they have analyzed the information thoroughly and then made it available to all the employees in their branches throughout the world. As a result, they will be able to collect feedback from employees which they can use to design action plans to improve operations in the organization. Undoubtedly, the employee feedback will help them to analyze perceptions of supervisory style and attitudes such as job satisfaction. Overall, this strategy will help Apple overcome the leadership challenge and create solid relationships between the managers and the subordinates.
Second, Apple should use the teambuilding strategy to enhance the satisfaction and effectiveness of employees who operate in groups. By doing so, Apple will not only identify the workgroup’s challenges but also improve the effectiveness of the entire company. Indeed, workgroups often face task-related problems and personality cult challenges. For this reason, Apple should utilize the team-building strategy to address such problems using various mechanisms. For instance, the management can examine the work process and respond with appropriate solutions such as redirecting the resources and changing the mode of operations. Furthermore, the managers should strive to create an open and trustworthy environment to improve the interpersonal relationships within the team. Undoubtedly, this will help Apple to overcome the technological and competitive challenges as the team will work hard to produce unique and highly innovative products.
Third, Apple should utilize the process consultation strategy where an external OD expert will assist the management to perceive, understand, and solve problems within the corporation. Precisely, an external consultant will analyze procedures such as leadership and decision making styles, communication patterns, and conflict resolution strategies and then recommend various strategies that Apple can utilize to improve the processes. For instance, Apple faces a possible sales downturn currently in the European and Asian markets. Nevertheless, an experienced external OD consultant will not only help Apple learn about the cause of this problem but also to plan for effective long-lasting solutions to overcome the challenge in the future.
Fourth, Apple should focus on improving inter-group relationships in the workplace. Indeed, problems arise between groups just like they occur within a single group. For this reason, Apple should synchronize and coordinate the activities of the workgroups to eliminate any unhealthy competition between them. Furthermore, Apple’s management should try to determine the existence of conflicts as a result of lines of authority or unclear responsibilities. For instance, the managers should investigate whether conflicts between the sales and production departments have contributed to the technological challenge in the company.
Finally, Apple should utilize the sensitivity training strategy to change employee behavior. Precisely, Apple managers should formulate unstructured group interactions in all their branches throughout the world. Notably, this strategy is important as it not only helps participants to express their ideas and beliefs openly but also to learn about interpersonal behavior. As a result, Apple employees will be more empathetic to others and develop tolerance and trust for one another. Importantly, managers can use this strategy to acquire crucial ideas about ways to improve products in the future. Indeed, Apple’s employees are responsible for designing, producing, and marketing products in the market. Hence, this would be an excellent opportunity for the management to engage and motivate them about the need for producing unique and high-innovative products that can withstand competition in the global market.


Organizational development is undoubtedly an integral part of a business. Precisely, firms use organizational development mechanisms to assess areas that require change and also promote corporate growth. On the contrary, Apple Company continues to attract new consumers from all over the world because of its unique and high innovative products. The company’s unique corporate culture significantly helped the company to have a competitive edge over rival brands in the global market. However, Apple faces serious technological, economic, leadership, competition challenges that threaten the future success of the brand in the market. Nevertheless, Apple can utilize various OD intervention strategies to overcome the challenges.

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