Apple Company is a newly established company in UAE, the product that Apple Company is introducing into the market is very innovative and they are the Electronic Gadgets. The company’s structure is very scientifically oriented, thus more emphasis is given on R&D department (to do all the researches) and the marketing department (to increase customer awareness) (Hawkins & Mothersbaugh, 2009). There are other departments but they are under the R&D department and marketing department, but they all work together towards the success

Apple Company organization structure

Product descriptio n

The older products that are already existing in the market are very close to the product. Apple Company is introducing, the product in the market is hybrid Electronic Gadgets (Electronic Gadgets running on electricity and power consumption). Apple Company made a new product, tribrid Electronic Gadgets, these Electronic Gadgets electricity and solar energy (Kotler & Armstrong, 2013).

Vision Statement

To produce outstanding products that will not only meet the demand of the current market but also the global market.

Company mission Statemen t

To be a leader in electronic Industry; we will build a unique portfolio of Electronic products, working hard to surpass our competitors in quality, innovation and value.

SWOT Analysi s

SWOT ANALYSIS
STRENGTHS	1. Environment conscious and provides reduced carbon emission 2. Elegant interiors and revolutionarily designed exteriors 3. Exceptional Electricity efficiency 4. Three modes available for driving: for Electricity efficiency, for low exhaust emissions, for smooth performance 5. Nearly 3 million sales in over 70 countries establishes its popularity 6. Good branding and advertising
WEAKNESS	1. Slightly High price as compared to power consumption variants 2. High maintenance cost being hybrid models
OPPORTUNITY	1. Can gain from Electronic Gadgets advantage in hybrid segment 2. Acquiring collaborations with automobile business entities 3. Augment distribution and servicing network
THREATS	1. Higher maintenance costs may defer the customer 2. Competition offering innovative features at lower price 3. New entrants in the same segment with better features and lower price

Porters Five Forces Analysis

Threats of substitutes

Apple’s products are confronting high rivalry. Exceptionally, machine and ipod player are moving quick in world business sector. Organizations like IBM acquainted Thinkpad with distinctive arrangement with spread diverse needs of shoppers. Case in point, the R Series Thinkpad is for ordinary day by day utilization of machine. T arrangement is presented for chief execution and X arrangement is determined for business explorers due to its peculiarities like Thinnest and lightest model.

Threat of Existing Rivals:

The danger of existing adversaries is high for Apple in present business sector. Macintosh is working in two major business sector portions like Pcs and compact music players. There are huge names contending in the business like Dell, HP Compaq, Gateway and Toshiba. Each Rival is giving diverse products and administrations with distinctive procedures which make troublesome for Apple to addition greatest offer of the business sector. Low value war makes harder for each organization to proceed with its products at same rate for long time. Apple has possessed a finer business position by change and speculation on innovative work.

Threat of New Entrants:

Presently the present business of Pcs is entrenched and very aggressive, for example, Dell, HP Compaq, Lenovo, Sony and Toshiba is huge players of the business. There are two noteworthy hindrances for new contestants which are extremely hard to evacuate. To start with, to enter in the business sector needs monstrous measure of capital which permits new organization to be dynamic in business and be a member of value war and maintain the business sector weight while advancing its products and produce economies of scale products.
Bargaining Power of Customers:

In working frameworks, Apple’s OSX Operating System is the main substitute working frameworks accessible for utilization if shoppers deny utilizing Microsoft working framework. So bartering force of the client is lessened for this situation in light of the fact that he has extremely constrained choice however in late market insights, Microsoft is heading the world market by its products and Apple does not permit some other organization to utilize Apple’s working framework which makes restricted utilization of its clients and that is the reason Apple is not as large as Microsoft.

Bargaining Power of Suppliers:

Apple is giving extremely intricate gadgets in the business and it is not assembling everything by own. Apple made numerous contracts with diverse suppliers like Hitachi Global Storage Technologies, Western Digital, and Seagate. Apple did not make an agreement with single organization only due to creating high haggling force to its suppliers which conveyed Apple into better positions of arrangement. This system helps Apple to maintain a strategic distance from deficiencies furthermore minimal effort segments.

Overall company objectiv e

Goals

Our goal is to advance a three-section activity comprising of individuals, Electronic Gadgets and movement situations, and also proceeding with our quest for “Demonstrable Safety.” Currently, we are creating advances focused around our “Incorporated Safety Management Concept.” Real-world Safety is focused around our ceaseless endeavors to gain from genuine impacts. We first recognize issues by dissecting causal elements of wounds and crashes. Next, we reproduce impact scenes utilizing real Electronic Gadgets or through a test system. In the wake of creating and assessing countermeasures, which fulfill our execution targets, we continue with item improvement. Thusly, we accept that we can effectively create viable wellbeing advances.

Smart Objective s

S: Develop an strategic communication that will bring all team towards attaining the goal

M: maintain a technology path

A: Accept new target markets all the time

R: Offer significant innovation and encourage talent

T: Get good profits at the end of the financial year

Functional objectives and Strategie s

Technology Adoption Roadmap Objectives and Strategie s

The technological advances can only help the company to increase its real outcomes. The real outcomes cannot be increased by increasing the capital of the company. One of the business advantages of technologies is the ability to perform multiple tasks simultaneously and reducing the human error especially in sensitive fields which require accuracy and exactness such as healthcare industry (Wind, 2012). Apple Company uses the latest technology to work effectively and efficiently and satisfy their customer needs. The product offered by Apple Company is all about technology, how they have added the new technology in hybrid Electronic Gadgets. We are using the latest technology to improve quality, enhance speed, reduce costs and develop the manufacturing process of our products.

The reason that the Apple Company is not well in its efficiency is that they are new in the market where its competitor has been established for a long time in the market. But the technological wise the Apple Company is the highest as the tribrid Electronic Gadgets are not available with anyone in the market. Also, the Apple Company’s product is very cost-efficient.

Marketing & Sales Objectives & Strategie s

Apple Company is extending itself in developing markets like China, Brazil, and India. The CEO of Apple Company Group, Norbert Reithofer has stressed his system of extension in rising and creating markets. In January 2010, Apple Company had sold 20,000 Electronic Gadgets just in the Chinese market, an ascent of 122 percent from earlier month’s deals. In the Reithofer technique for developing markets, he underlined on focusing on a twofold digit development in the Chinese market for 2010. This can be attained by extension of Apple Company assembling plants in China and presenting new creative Electronic Gadgets like presenting little and smaller than usual Electronic Gadgets for the Chinese individuals.

An alternate becoming business sector for Apple Company Group is the Indian market. Apple Company Group is expecting to turn into the most obvious position for the extravagance Electronic Gadgets in India. Microsoft is the main extravagance auto producer in the Indian business and Apple Company Group is finishing straight on with Mercedes. Apple Company sold an aggregate of 2,305 units in the initial eight months of 2009. Apple Company Group deals in the Indian business originate from the organization’s two extravagance models i.e. the 3-arrangement and 5-arrangement. Apple Company Group is going for an offer of more than 3,000 units in 2010 in the Indian market which the organization can fulfill by focusing on white-collar class individuals of the Indian group.

The brands of Apple Company Group incorporate Apple Company, MINI Cooper and Rolls Royce. The three brands represent themselves and are of superlative perfection. Every one of them have incredible development capacity and the clients truly feel delighted in driving.

This is likewise Apple Company’s business methodology i.e. to keep up exceptional brand picture among clients (Wind, 2012). The extraordinary publicizing procedure of Apple Company Group is additionally a purpose behind Apple Company’s incredible brand picture. This brand picture of Apple Company has been constructed by utilizing in excess of 300 color promotions. Apple Company Group in all ads have stayed predictable on the substance utilized as a part of the Electronic Gadgets themselves.

Manufacturing and Capacity Plannin g

Apple Company arrangements to support its Manufacturing capacity in China and is looking for administrative endorsement, report automotive News China. The German automaker intends to stretch its yield limit from 200,000 units for every annum (upa) to 360,000 upa in the nation. The first gear maker (OEM) works two generation plants in the north-eastern city of Shenyang with its JV accomplice Brilliance Auto, one in Tiexi and the other in Dadong. According to the JV’s arrangements, generation limit will be stretched at both plants. The Tiexi plant, which is at present fit for delivering 100,000 Electronic Gadgets consistently, will see multiplying in yield limit after the development, while the Dadong plant’s yearly limit is required to stretch from 100,000 units to 160,000 units (Rosenbloom, 2011).

Production Objectives and Strategie s

In keeping with its establishing spirit of “Be in front of the times through interminable innovativeness, curiosity, and quest for development”, Apple Company Industries effectively completes innovative work exercises. Our R&D exercises can be comprehensively arranged into two territories, (1) item advancement and enhancements performed autonomously inside every business division, and (2) R&D embraced mostly by the “Research & Development Center” separate from the exercises of our business divisions and with a perspective to all inclusive administration methodology (Wind, 2012)

Financial objective s

Apple Company Group began its budgetary administrations arm with a target to give clients special and imaginative money answers for help Apple Company deals around the world.

Headquartered in Nagoya, Japan, Apple Company Financial Services Corporation was secured in 2000 as an issue organization and has become an organization that as of now utilizes give or take 9,200 representatives across the country with resources in an overabundance of $150 billion. To meet the financing needs of Apple Company clients, the organization has stretched its worldwide vicinity to cover in excess of 33 nations crosswise over various locales. TFS now serves in excess of 17 million clients.

Conclusion

The company is expected to meet is expected demand as well as client expectations If it meets the strategies stated above. According to the porter’s analysis, it is evident that the company is faced with competition threats hence is should ensure that the best is attained in terms of marketing strategies to beef up its product sales.

References

Hawkins, D., & Mothersbaugh, D. (2009). Consumer behavior building marketing strategy. McGraw-Hill.

Kotler, P., & Armstrong, G. (2013). Principles of Marketing 15th Global Edition. Pearson.

Rosenbloom, B. (2011). Marketing channels. Cengage Learning.

Wind, Y. J. (2012). A plan to invent the marketing we need today. Image.

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Table of Contents

Introduction

General Information