How has the company Apple developed excellent loyalty among customers which has led to the clients extremely loving the company’s products?
The company has taken the initiative of becoming a greener firm. Examples of the steps include reducing the firm’s environmental implications to its facilities. This is something which a lot of people from different parts of the world like, using products which less produce the environment (Hartline). Hence, it makes a greater percentage of individuals worldwide to purchase and use Apple’s products. Conversely, the firm admits the fact that a significant percentage of its emissions, barely 98%, emanate from the life cycle of products it produces.
Also, during the return of Steve Jobs in the year 1997, the company took a different approach to satisfy the needs of its customers (Hartline). For instance, the firm began using a marketing intelligence, which helps the company in identifying what customers need currently and in the coming days, even before the clients get to know themselves. By these customers become very glad to the company. It is because the company produces exactly what they need at a particular time. It makes a lot of clients or customers to be loyal to the firm.
Also, after the return of Steve Jobs, the company expanded into an electronic business and started releasing innovative products which resonated in-depth with clients (Hartline). For example, the creation of iTunes and iPods satisfied clients’ needs because they provided an efficient manner of downloading different types of music and at the same time listening to them. The company is very skillful in identifying and recognizing opportunities and act on them before the market become competitive from rival firms (Hartline). In that manner, customers get quality products. Hence as other companies come up with similar products in the future, the clients would already have experience with products from Apples. In that way, they will always feel that Apple’s products are the ones which are legit and of higher quality as compared to those from other companies.
Describe the duty and responsibility of Apples Stores as a significant part of the company’s marketing strategy.
The duty of the Apples Store was to ensure that products of the company reach many customers from different parts of the globe (Hartline). In the process of reaching many people, increases the chances of those products being bought by the different people of the world. Hence, the company accomplishes its business objectives of making a profit in the event that their products are purchased.
The company launched the App Store, iOS, in the year 2008 for the purpose of providing applications for mobile products of the company. During the first year, the App Store had about 1.4 million downloads (Hartline). Moreover, it continued growing swiftly. By the year 2014, seven years later since its launching, the number had accumulated to about seventy-five billion downloads, greatly fueled by the growth of the iPad, iPod touch, and iPhone.
Additionally, the App Store made it easier to download applications. This significantly encouraged people to be involved in downloading of applications using Apple products (Hartline). Hence, this forced them to be purchasing the firm’s products. Smartphone customers between the ages of twenty-five and forty-four use an average of twenty-nine applications every month.
The majority of all applications cost less than 2 dollars. Independent software developers and engineers have the capability of distributing their original applications via the App Store, then the company shares the profits accrued with them. In the year 2014, billings at Apple’s App Store rose by fifty percent and generated ten billion dollars for applications devel
Hartline, Michael. Marketing Strategy. 2017. Print.
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