The American Red Cross organization

Nonprofit Case Study

Step 1 – Intro to the organization

The American Red Cross is a nonprofit making organization. The organization mission is to prevent and alleviate suffering in people in occasions of emergency through the mobilization of power of volunteers and the donors’ generosity. The organization has a strong network of volunteers, partners, and donors that are with the organization in times of their need. The organization aspires to turn compassion into action for many reasons. The organization provides care to individuals affected by the disaster in the country and in all corners of the world through the provision of hope, care, and shelter. The organization has a time that is always prepared and ready in situations that disaster arises. In the organization, it assures that everyone has safe, lifesaving blood and blood products. All members of the organization’s armed services and their families find assistance and comfort whenever they require. In events of emergency, the organization has trained experts around, ready to utilize their Red Cross expertise to save lives.

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Smore – create newsletters

Smore assists in creating the most beautiful newsletters in the shortest time possible. Newsletters are a fast and easy mode of communication with the customers and more assists in making them stylish for effective results. The website assists in creating professional newsletters even without design skills. It also assists in communicating faster and effectively on social media. It also delivers detailed statistics in real-time that designed within one’s mind for their target audience. It provides clear infographic, lives updating, drills down and unsubscribe tracking. The reference is very essential in upgrading mode of communication in the American Red Cross to the volunteers, donors, and partners of the non-profit making organization.

Scribd – a digital library

Scrib is a digital library with an unlimited amount of books, magazines, audiobooks, and more resources. It is a very essential tool that assists in discovering something new for your organization. It is very rich in information that one requires trusted journalists. From the books provided, an individual can learn new insights to be instilled to the organization, escape some practices that might hinder progress and be entertained. It also offers straight sources to information that an individual might require. It is a very good choice for a nonprofit organization since it can assist in improving the Red Cross skills, learn faults that might occur and know a trend of emergencies that might be curbed.

Podomatics – create a podcast promotion

the site provides the easiest mode of creating an individual podcast website for content sharing globally. It makes it easier for everyone interested in following organizations activities to listen, download and share the episodes created on podcast websites. The podomatic is a very good tool of promotion and can make an organization more popular than the cat videos. It facilitates any post on a podcast website with geographical data plays, likes, comments, downloads, embeds, views and follows assisting an individual to grow their audience and engage more listeners in their show. It has appropriate tools to introduce shows to the globe. The source has been chosen since it enables podcasts to be played directly from facebook and twitter feeds and the episodes can be embedded on the organization’s site or any other social media website. It can allow American Red Cross to broaden its range and reach more volunteers, partners, donors and have access and spread information about a disaster. It is a very essential tool for e-commerce.

Pollmaker – create an online poll

Pollmaker is a very essential tool for conducting polls and surveys. It provides ways of creating polls with an ability to embed them in an organization website or an individual blog. It also formulates results in concise graphs. The live graphs in poll maker show the results instantly as peer the poll results in a manner that is easy to understand and read the formats of the graphs. It is very crucial in visualizing the audience since the heat maps indicate votes together with their geographical location. Polls can well be managed under one place and it very much possible to edit existing polls, view, print the outcome and change the choice after publication. The source was chosen since it is very essential for the American Red Cross to conduct polls in an efficient and effective manner reaching all corners of the world with minimum cost.
Tib- managing marketing campaigns
The inspiration blog is a very efficient tool for managing marketing campaigns with its collection of pictures and videos in its gallery. It well guides on how to conduct a marketing campaign since it has the best authors for marketing posts and displays them in the roundups with information of each object posted. The website provides powerful messages to the videos and photos on an item being advertised or an event. It outdoes the traditional media by providing extra weight to the issue at hand. Aside from the powerful messages they pass, the typography and design in the posters and videos is something marvel with that is the reason they compile a handful of campaigns for their audience to view. The source was chosen since it is a powerful tool for marketing campaign apart from the traditional media and can be used by the American Red Cross for their campaigns such as seeking for partners, volunteers, donors or campaigns to mobilize people against an expected disaster.
Step 2 – Marketing situation and target audiences
American Red Cross has been using a strategic marketing mix to drive donations in different occasions. Since ages, marketing has been known as continually evolving discipline. There have been vital changes to the primary marketing mix. Previously there were only 4Ps to explain the mix but currently, there are more improved 7Ps that has summed up a new level of depth to the marketing mix with some scholars going even further. Marketing mix I very essential to organizational marketers in assisting in the development and determination of a product or brands offered.
The product is essential if it best suits what the consumers want and should be in regard to what consumers want. One of the major modes of marketing that the Red Cross has been using currently is the inbound marketing strategy. The nonprofit organization has been campaigning for donations as per the needs of the people they serve from the occurred natural disasters or any other accidents. The organization has been campaigning for donations of symbolic gifts that assist those people who really need them. The organization has been conducting inbound marketing during holidays that has been very effective over the past years.
People are a very essential aspect of the marketing mix where the organization has taken it to par by thinking like the people involved or outside their activities taking into consideration of the people they serve. Through consideration of the people they serve and their donors who are also people, the organization has created a digital catalog in its inbound marketing strategy. For a successful online marketing creation of content is very vital. It is essential to have content that will inspire, well designed, and rich in information with the main objective of drawing donations. The marketing mix of the organization has a fundamental component that entails the effective content of marketing. The digital catalog not only contains information on the type of donations that people should make but educative on how people can get ready for emergencies.
The company has a way of examining the prices they pose for donations of a particular product which is an essential aspect of the marketing mix. The organization has been posing a small price to the donations of a particular product that is affordable for most people to donate such as $50 donated for the construction of emergency shelters to provide shelter for one person. The organizations pose the prices of the commodities they are in need of for donations where the prices are open and people who are capable of donating more can also participate.
In the inbound strategies that the organization is utilizing through digital marketing, the place is not an issue as a part of the marketing mix. However, the company has been taking consideration of where they are receiving the donations and where they need to be delivered. The organization should have strategies for the right choice of receiving and delivering donations. Social media is a platform that has much assisted the company from evading the barrier of locations together with online money transfer methods. The donation campaigns have seen a specific success on twitter through donation hashtags. Video marketing has also played a huge role more on video highlighting and elaborating the whole donation campaigns through animations. The videos have been very effective since they not only speak to viewers but on the emotional ground that leads people to donate. Red Cross has made fantastic strides by utilizing online marketing platforms and inbound marketing strategies to assist people in need through gathering donations.

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